Where the Real Money is Made with Social Media

Posted on January 23, 2012 by Drew Meyers

We all need to make money from the activities we spend our time on. Social media is no different. Every so often, there is talk about social media being a waste of time and the ROI not being there since most agents can’t directly attribute transactions back to clients they received from social media. But, make no mistake about it — there are agents and brokers making money from social media. But not in the way that you think. You want to know how agents … Read More »

#retechchat Topic of Conversation – Using Your iPad for Listing Presentations

Posted on January 23, 2012 by Jeff Riber

Tonight’s topic of conversation will be Using Your iPad for Listing Presentations (this topic suggestion came from @YvonneArnoldCRS). If you have questions, want to learn, or just lurk – join the conversation Monday (1/23/12) at 6 PM PST / 9 PM EST. For those who want to participate in #retechchat Monday evening, there are a few options: Follow the #retechchat hashtag Add a search column to Tweetdeck for the hashtag #retechchat Join Tweetchat under #retechchat (recommended approach) See you there!

Better Voicemail for Real Estate Agents – and a Special Offer for the Geek Estate Community

Posted on January 23, 2012 by Drew Meyers

What do you currently use to handle your voicemail? I’m guessing it’s either Google Voice, your standard voicemail that comes with your mobile phone, or some other add on service you’ve randomly stumbled upon along the way. Sure, regular voicemail works. But we all know it can, and should, be better for real estate agents. For starters, when someone leaves you a voicemail, you’d like to know what property that person is inquiring about so that when you follow up (within minutes) you’ll already be … Read More »

Interview With PropertyBase.com Account Exec Ricky Fernandez

Posted on January 23, 2012 by Daniel Beer

I have noticed a big increase in agents awareness of the need for a great real estate CRM.  It seems like the industry is no longer satisfied with what has been popular for many years and is now demanding more. I know I’m not, which led me on a long search for a new CRM system that would be great for a residential real estate business. My search led me to Propertybase. In my opinion they are one of the most innovative and smart CRM … Read More »

M Squared Releases App-less iPad Open House Management

Posted on January 20, 2012 by Drew Meyers

We know open houses are a fantastic place to meet with potentially extremely warm buyer leads. We know your conversion is going to suck if you don’t gather contact details and follow up. We know buyers want more info (read: data) about the property they visit in person. We know many buyers look at multiple properties in a given day. We also know that many regular folk (read: non techies) think iPad’s are “cool” to interact with. Wouldn’t it be awesome if it was drop dead … Read More »

Building Brand with Social Media at the Brokerage Level

Posted on January 19, 2012 by Justin Britt

Real Estate Social “Notworking?” It was getting close to Inman Connect NY, and I could feel the urgency in a text message from Matt Beall, ”did you get my email regarding the social media case study for Inman?” I’m sure somewhere—in the ether that is my inbox—sat an email from Mr. Beall. Knee deep in a Hawaii Life interface redesign, however, my Gmail account was left unmanaged and overflowing its 200G limit. Since integrating social media into our real estate search in September 2011, I hadn’t really thought … Read More »

Give your websites the best possible search tools you can, and of course that starts and ends with a great IDX.
- John Stanaland - Laguna Beach Homes For Sale

Make sure you are using social media purposefully; have your clients /sphere categorized into lists and follow their newsfeeds and strengthen those relationships by engaging them in everyday conversations to remain top of mind.
- Sue Adler - Short Hills Real Estate

Focus your time and efforts interacting with clients rather than learning every last tech tool available. Remember, talking to clients and sellings homes is what pays the bills at the end of the day.
- Lucy Kelts - Rancho Santa Fe Homes For Sale