How Much Real Estate Will I Sell if I’m on the First Page of Google?

Posted on May 31, 2012 by Drew Meyers

How Much Real Estate Will I Sell if I’m on the First Page Google I just saw this as a search query in my Google Analytics. Meaning at least one person is out there trying to figure out the answer. Of course, we all want to be on page 1 of Google for our desired keywords. But what is that worth in real dollars? How much more real estate will you actually sell? The answer — surprise, surprise — depends. Primarily on two things: Volume … Read More »

Zillow Reframe – A New Point Of View

Posted on May 29, 2012 by Daniel Beer

I recently made my first significant contribution to the ongoing Z, T, R saga, which I urge you to read and consider here.  Though it was posted on another source, I thought it was significant enough that I did not want GEB readers to miss out on the discussion. In short, I feel that while Z, T, and R are not my favorite thing to ever happen to the real estate industry, we should be content that they are what they are and not a … Read More »

Brand culture in turbulent times #MBAre

Posted on May 25, 2012 by Greg Fischer

Is your business sailing along smoothly? Free from competition or challenges? If you’re in real estate (and truthfully – any business) then the answer is likely no. Not only no, but not anymore and probably not ever again. The real estate landscape has changed, and the only constant now – is change; more change, bigger change, and faster change. Real estate is a highly competitive industry which has turned upside down several times in the last few years. Our new reality is that – anything is … Read More »

Adobe Photoshop CS6 Extended Makes Every Day Sunny In Florida

Posted on May 24, 2012 by Jeff Lichtenstein

I grew up in Chicago and kids had to choose between the White Sox or the Cubs as their favorite team. Since there has only been one World Series winner between both teams since 1917, choices are not the best. Anyway, my team was the White Sox because of their colorful announcers, Harry Caray and Jimmy Piersall. I remember Piersall once remarked that it was a cold night at the ballpark. Bill Veeck, the owner, scolded Piersall and said, “It’s never cold at the ballpark.” … Read More »

Back to The Basics – A Simple Yet Powerful Reminder

Posted on May 22, 2012 by Daniel Beer

This morning I was sitting in my office when a newer agent that I am friendly with popped in to say hello.  Naturally, we got to talking about how each of our businesses are doing and I loved what he shared with me.  It was simple, yet powerful. In short, he decided to focus on his personal sphere and created a systematic approach to touch base over the phone with each person on his list at least four times a year. Yes, I completely understand … Read More »

An Amazing Example of a Minimalist Broker Home Page

Posted on May 16, 2012 by Drew Meyers

Take a look at the brand new McMillin Realty site. It’s by far and away the best example of a minimalist design for a brokerage site that I’ve seen. I personally absolutely love the “Did you know that McMillin Realty can also help you with…” call to action. Just the other day, I mentioned via email to the geek build participants I’d love to see the home page design with JUST search and a call to action that says “Not interested in searching homes?” that directs … Read More »

Give your websites the best possible search tools you can, and of course that starts and ends with a great IDX.
- John Stanaland - Laguna Beach Homes For Sale

Sites today need to load extremely fast and visitors must be overwhelmed immediately by the Real Estate photos & images.
- Mark Zilbert - Miami, Palm Beach & Ft Lauderdale Homes

Make sure you are using social media purposefully; have your clients /sphere categorized into lists and follow their newsfeeds and strengthen those relationships by engaging them in everyday conversations to remain top of mind.
- Sue Adler - Short Hills Real Estate

Focus your time and efforts interacting with clients rather than learning every last tech tool available. Remember, talking to clients and sellings homes is what pays the bills at the end of the day.
- Lucy Kelts - Rancho Santa Fe Homes For Sale

No tool is more powerful than the telephone. Not the iphone, not an andriod. Pick up the old-fashioned office phone and call your leads!
- Grace Sergio - Chicago Homes & Real Estate

Investors are so critical to Las Vegas' Housing Market that email systems like Top Producer and MailChimp reign supreme, once again.
- Dale Snyder - Snyder Group Luxury Real Estate