15 SEO Tips to help you Gain Visibility in the Search Engines

There are loads of tips to help you gain visibility within the search engines. Below are 15 tips that will help you gain more exposure. You will notice the focus is content. A good, quality website is full of good, quality content. That is really it.

1. Write quality content for your website
2. Keep each page of your website focused on a specific topic
3. Write for your reader, not for the search engines
4. Follow the Google Webmaster Guidelines
5. Follow what Yahoo’s dos and don’ts suggest
6. Use press releases to promote your website and drive traffic
7. Update your website often, fresh content is a great way to attract the search engines
8. Write a blog
9. Add your listings to craigslist.org and be sure to link your listings to your website
10. Avoid duplicate content. Here is a free tool that allows you to determine the % of similarity between any two pages online.
11. Ensure your title tags are accurate and descriptive for the page
12. Write like your reader thinks. Switch up words you use. (ie. Real Estate and realestate or Realtor, agent, real estate agent)
13. Avoid common “Realtor speak” in your website (ie. mls, feature sheet) or define the word. Lots of your clients might not know what your referring to.
14. Ensure your keywords are in your domain name (ie. jaggerrealestate.com or seattlecondoagent.com)
15. Have a sitemap that is up to date and accurate

There are tons of tips, these are only a few and in no particular order. It is best to focus on creating a good quality website that your visitors will want to come back to and refer to their friends. As far as SEO tips go, if you think it is sneaky don’t bother because the search engines probably do to.

Helpful Link — Here is a checklist of the factors that affect your rankings with Google, MSN, Yahoo! and the other search engines. The list contains positive, negative and neutral factors. It is an interesting list for anyone looking to learn more about the search engines.