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5 Things that are Turning The World Upside Down

Posted on October 22, 2008 by Drew Meyers

I’m at REBarCamp in Houston right now, and Paul Chaney is currently giving a keynote speech. He just detailed 5 trends that are turning this world upside down:

  • Consumer skepticism and resistance to advertising
  • Media fragmentation is out of control
  • Increasingly the consumer is in control
  • The pressure is on to improve targeting — to achieve relevance and minimize waste
  • Companies held to new levels of accountability

Additionally, transparency and authenticity are crucial to success in this online world. If you want to follow along today, Brad at Active Rain is streaming the conference live over at his blog…

About Drew Meyers

Drew Meyers is the founder and managing editor of Geek Estate Blog. He currently runs ESM Exec Designs, a web design firm specializing in corporate and personal blog design. Travel addict and social entrepreneurship & microfinance advocate.

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  • http://www.conversationalmediamarketing.com Paul Chaney

    Thanks Drew and for the link to Brad’s videocast as well. Great to see you again too.

  • http://www.facebook.com/profile.php?id=615473763&ref=profile Matt Kelly

    Hey Drew!

    It was great to see you at the bar camp! Thanks for making the trip!

    Matt.

  • http://www.Zillow.com drew meyers

    you too matt! It was a fun trip

  • http://www.bouma.com/blog Martin Bouma-Ann Arbor Real Estate Expert

    Thank you for the link to the videocast! He shared great tips to reaching success in this increasingly online consumer world!

  • http://acmeous.blogspot.com Acmeous

    The facts are somewhat really true today. These were meant for upgrading the systems which are taking down mainly for mismanagement.

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