Are you looking for cost effective ways to grow your business in 2009? Tired of spending tons of money on print advertising? Here are 5 tools to consider adding to your world to help you grow your business.

1. Twitter – a great way to create conversations with like minded people. Don’t push your products and services, just get involved and the business will come.

2. Online Video – the best way to let your website visitors learn more about you. People are lazy and are not reading everything that you have on your website. Post some video. Let them watch and listen to who you are and what your passionate about.

3. Blog – excellent for search engine results, but even better to showcase your knowledge about your business and expertise. Ties in well with online video and Twitter works as an excellent way to promote your posts.

4. Meetup – find groups of like minded people that meetup in real life. If you can’t find a group that is near you or that interests you – start one. (ex. home renovation meetup)

5. Facebook – at the very least get an account, fill in your information, add your profile picture. Ideally you do more with it but getting on is a good start. You will be surprised at how many people find you through it.


For more information about me – find me on Facebook or follow me on Twitter. If you’re in Vancouver you can pop by our Real Estate Technology Meetup or perhaps our Young Professionals Meetup. If you care to read more about what I’m thinking you can see my blog here and here. Want video? You can watch some here.

See what I mean? For those that don’t know me the above paragraph gives you a pretty good idea about who I am, what I do, where I live, etc. Try it out for yourself. Let me know if you have questions as I would be pleased to help you get setup.

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  • The point about Facebook should be taken seriously. Customers are joining facebook and they will be starting to look up their real estate agent. It is a fun and easy place to be. I think video is also something that is easy to do and can be done quickly with the new tools that are available. If you add in the fact that many aren't doing video it is a great point of differentiation.
  • I agree Twitter is definately a great outreach tool, but it takes time to leverage it properly :P

    I think meetup is helpful, but be sure to leverage other online "Event" websites like http://upcoming.yahoo.com www.eventful.com and others to get wider exposure for your events.
  • Pretty good list to get the ball rolling. Agent also might want to try contacting their COI and let them know that rates are coming down and prices are getting pretty low and do they know anyone looking to buy some real estate. The good ol fashion way :-) Prospecting -always works if you do!! Have a great 2009
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