Posts by Drew Meyers

I agree with Joel that Facebook is kind of a big deal and I wanted to get some feedback from the Geek Estate audience. It’s now a given you should have a Facebook strategy. For the agents and brokers reading this, how are you using Facebook Pages as part of your day to day business? [...]

I just watched today’s Whiteboard Friday from Rand at SEOMoz and this week’s high level point is that brand power is going to lead to better SEO, and I certainly agree. If you have a stronger brand, you’re more likely to get a link, get re-tweeted, or clicked on in search results. I thought I’d [...]

We all know consumers are wondering what’s currently for sale, what their home is worth, and how their local market is doing and that every agent and broker website should have content and functionality to address those consumer desires. But I agree with Eric Stegemann that hyperlocal information should also be on every real estate [...]

I wanted to congratulate fellow Geek Estate contributor Steve Jagger (and his friend Shane Gibson) for releasing a new book in the Amazon store for $25 — Sociable – “How Social Media is Turning Sales and Marketing Upside-down”
I haven’t read the book, but Steve does know a thing or two about social media, so I [...]

There are some great IDX providers and some not so great ones; some expensive and some cheap (or free). At one of the sessions at RE BarCamp NY last week, the following question came up:
Is having no IDX search on an agent or broker website better than having a really bad search experience?
What do you [...]

In my post a few days ago resulting from a spammer annoying me, I said I’d have a comment policy posted by the end of the week. I didn’t want to disappoint, so here it is — Blog / Comment Policy for Geek Estate Blog (also accessible via the header link).
If you have feedback or [...]

There is a question in Zillow Advice from Kathy Toth that I want to throw out to the tech savvy audience here on Geek Estate:
What closings did you have in 2009 from social media; what sources and how many units. What ROI?
Any feedback for Kathy regarding what ROI you saw from social media in [...]

Speaking of online reputation management for real estate professionals, there was a comment by Simon Salloom (more likely an SEO firm on his behalf) on my post about reputation management that I found troubling and quite contrary to the advice given in my presentation. I’ve since edited out the comment, but here it is in [...]

Here is my Online Reputation Management presentation from #vrebc today if you’re interested. If you have questions regarding managing your online reputation, please leave them in the comments and I’ll do my best to answer them all. Thanks to everyone who attended my session.
RepMgmt-VREBC
It was definitely a new experience doing a presentation to an [...]

I’m participating on a panel discussion at Real Estate Connect in New York City on Leveraging the Wide Open Web to Create a Rich User Experience: Consumers are looking for more than a house; they are looking for a place to live. The panel is being moderated by Dustin Luther and the panelists are Seann [...]

Ever since Zillow launched rentals a few weeks ago, I’ve becoming more and more convinced that social media marketing in the rental market is a significant missed opportunity for real estate pros as a means to build a future book of business. It’s a given that the vast majority of renters at some point become [...]

What’s The Difference Between Wordpress.com and Wordpress.org?
This question came up several times at RE BarCamp a few months ago, numerous times with individual agents I’ve spoken to, and again when I spoke at the Coldwell Banker Bain Tech forum, so I thought I’d address it here:
Short answer: Wordpress.com is a less customizable version of [...]