Without Listings, Zillow and Company Will Perish
by Alex Cortez on 7:21 pm February 16, 2012
The decisions made by Abbott Realty Group, Edina, and some local boards across the country have sent shock waves across the real estate landscape. And while some of the industry giants such as Jay Thompson and Kris Berg have already discussed in length what syndicating to aggregators means to the industry as a whole, this post is not about the merits/flaws of sending listing data to aggregators but rather to discuss the SEO ramifications of syndicating. As Drew firmly argued in his post “for any … Read More »
Yahoo Site Explorer is Gone! Now What?
by Alex Cortez on 4:09 am January 6, 2012
For many prolific real estate agents, SEO has become an essential facet of their lead generation, surpassing printed media, direct marketing, etc. And although algorithms used by search engines continue to evolve and place weight on different metrics, links remain a constant factor having a big impact on SERP’s. Up until Yahoo Site Explorer perished, it was a favorite tool among SEO’s for link analysis – particularly when researching competitor’s link profiles. Yahoo Site Explorer continues under Bings Webmaster Tools, but as it only provides … Read More »
Agent Reviews – The Good, The Bad, The Ugly
by Alex Cortez on 10:08 am August 29, 2011
As review sites like Yelp grow in popularity, so does the need for real estate agents to be cognizant of how that can affect their business. Many agents are reluctant to have this level of transparency, yet this is a reality of today’s web 2.0 and not likely to go anywhere. Consumers have been empowered with platforms on with to voice their opinions and give a (sometimes unjustifiably) high level of trust to reviews. Sites like Zillow, which happens to have the lion’s share of … Read More »
Google Evolves, Are You Ready?
by Alex Cortez on 1:48 pm March 5, 2011
As Google continues to evolve its algorithms in order to provide the most relevant search results (and maintain its dominance of the web), real estate professionals must adapt if they are to contend in the highly competitive RE.net world. Up until recently, for many SEO’s the mantra was ‘links, links, links’. Although there were many different factors that would make measurable differences (i.e. anchor text, linking domain diversity), the underlying concept remained simple: The more incoming links, the better. Many of us know numerous examples … Read More »
