Is Real Estate Lead Generation 1.0 Dead?
by Brian Bowman on 9:00 am July 14, 2008
Lead Generation 1.0: Challenges with Lead Generation Today The lead generation industry has been significantly impacted by legislation, a downturn in the economy and tightening of consumer credit. In 2007 and 2008, several large lead generation companies went out of business or stopped generating leads (RealEstate.com, House.com, Loanweb, Loanpage). FTC investigations into lead generation incentive tactics cast a shadow over the industry, and ValueClick’s settlement marked the dawn of a new day where companies are forced to revamp acquisition methods to give consideration to the … Read More »
