Leveraging Yelp For Your Real Estate Business
by Brian Rothenberg on 3:35 pm February 11, 2011
My parents are both real estate agents in Lafayette, CA. Citing my own usage of the Yelp, as well as my typical “why not be on every site you can be?” stance, about a year ago I encouraged them to create a local business profile on the local search site. They sure are glad they took five minutes to do so, this past week they just closed their first transaction from a lead that originated at Yelp. Not a bad ROI considering it’s free. My … Read More »
Trulia Voices and Zillow Advice As Marketing Platforms
by Brian Rothenberg on 9:29 pm January 9, 2011
Over the weekend I ran into a real estate related problem. I rent an apartment in New York City and my landlord is planning to list the property for sale 8 months before my lease is up. I wanted to better understand my rights as a tenant, such as how often can they show the apartment, what is “reasonable notice” for a showing, and how many open houses can they hold? I turned to Google but the results either didn’t meet my expectations, or the … Read More »
Twitter Search for Hyper-Local Social Media Marketing
by Brian Rothenberg on 10:07 am October 24, 2010
Twitter search is now one of the most widely used search engines on the web. With more than 1 billion tweets indexed each month, and more than 150 million Twitter members, that’s a lot of timely content and people at your fingertips. I know you may be thinking, “but real estate is local, none of those people are relevant to my business.” While the vast majority of Twitter’s user base may not be relevant, there is a small sub-set of users that are highly relevant … Read More »
Tips for Creating Quality Online Media
by Brian Rothenberg on 8:02 am August 16, 2010
High quality online media is an important aspect of real estate marketing that is often lacking from many real estate agents’ marketing plans. The majority of the industry’s use of media in online marketing consists of low quality photographs taken by the agent’s $200 consumer digital camera, or perhaps the all-too-familiar “fish bowl” experience while viewing the “virtual tour” with wavy walls and distorted room perspectives. However, with the proliferation of low-cost, high-quality video technologies, combined with interesting new web applications that help present great … Read More »
Marketing Your Blog – Part Deux
by Brian Rothenberg on 9:45 am January 11, 2008
As a follow-up to Drew’s marketing your blog post, I thought I’d re-cap of some of the main points that I touched on during Wednesday’s Marketing Your Blog panel at Inman Real Estate Connect. Moderator Joel Burslem kicked off the discussion with the question “how do real estate bloggers compete with major online real estate sites in SEO?” My best answer is that you probably shouldn’t try to compete head-to-head with the major sites that have invested heavily in SEO, but rather focus on writing … Read More »
