Author Archive

Ok, maybe not just like Britney. But you’re closer than you think. Did you know “Britney Spears” is one of the most searched keywords in both Yahoo and Google? It’s not likely as many people search your name. However your name is a keyword , just like “Britney Spears” is a keyword. As a Realtor your name is your most important asset. It’s all you have and its now officially out of your control and in the hands of the Google Gods. We no longer … Read More »

My head spun when I saw this video. It shows how Dash GPS has begun to mashup open API’s from the web and putting them into GPS navigation devices. The video shows the users driving around Silicon Valley looking at home values from Zillow as they drive by homes. If you’re a Realtor…YOU WANT THIS NOW!!! Even if you don’t agree with the “Zestimate” at least it gives you a price range and information you can use to tell your client while you’re driving around … Read More »

In my 8 years in the web business, I’ve seen a lot of web companies raise some serious cash to build a cool website. Everytime I see this happening I scratch my head. They typically go on a spending spree and buy some really nice office space, furniture and recruit a team of developers to build their cool new website. Why? Because that’s the way they & their investors think it has to be done. Well I want to talk a little about a different … Read More »

Actually, it didn’t save my life, but it has saved me an amazing amount of time and hassle. So it has saved some precious moments of my life. I know a lot of folks hear about CSS and wonder…”What the heck is it? Is is Html? Is it Javascript? Why do I care?” Believe me, I used to wonder all those things myself. Understanding CSS in detail really isn’t that important for most REALTORS. However, they should understand what it can do and why it’s … Read More »

Drip campaigns are something many agents use today to help manage their leads — lets take a look at what makes a Drip Campaign tick. For me, Drip Campaigns have always been broken up into 3 main parts Campaign Templates Email Content. Campaigns: The Campaign itself is basically defined as your list of emails that are organized in chronological order. Typically, each client is assigned to only one campaign as to not confuse the client. Campaigns are targeted to a specific type of client. You … Read More »

We all see those YouTube videos embedded everywhere across the Internet. Google has just implemented the same technology that allowed everyone to place videos onto their blog, myspace account, website, etc. to their Google Maps solution. Take a look at the official announcment. In case you were wondering, this is huge news. Google maps has been very difficult to implement on you website in the past. If you wanted Google maps on your website before you needed to get the Google Maps API, hire a … Read More »

We’re all searching for that perfect real estate lead; the one that calls you out of the blue and says… “I want to buy a $1 million home next week and I want you to represent me”. That’s a no brainer. Who wouldn’t want to be the Realtor who gets that call? The truth is that it doesn’t happen very often and it’s definitely not a strategy I suggest building your business around. If you’re going to build a real estate business, I suggest you … Read More »

Have you ever asked yourself…”Should I do it myself or hire some geek to do it for me?” This is a common question for many Realtors. For years Realtors have been struggling with the decision to either dive head first into technology (DIY) or hire someone else do it for them and let them figure it all out. Some, but not all, Realtors are truly capable of doing it for them self effectively. Keeping up with technology is a challenge everyone faces, not just Realtors. … Read More »