Three Paths to Real Estate Failure
by Geordie Romer on 5:36 am January 12, 2012
I was impressed and inspired by watching this video of Ben Kinney speak about lead generation and creating sales. Paraphrasing Ben, he says that if you aren’t successful as a real estate agent .. You – Aren’t Saying the Right Things … or You Aren’t Saying Them Enough … or You Don’t Have Enough People to Say Them To I was really struck by the simplicity of this idea and agree that if you are talking about lead generation or creating sales from buyers, it … Read More »
Barcamp or Bored Camp?
by Geordie Romer on 4:22 am October 6, 2009
I’ve been to 3 Real Estate Barcamps in the past year. Seattle, Portland, and then Seattle #2. This isn’t nearly as many as some of the vendors like our friends at Zillow or Altos have attended, but I feel like I have a feel for what a Real Estate Bar Camp can be. I love the ad-hoc nature of the REBC movement, I love that it is introducing so many folks to new ideas, I love the price. But honestly…. I’m bored. I was bored … Read More »
What the Funnel is going on around here?
by Geordie Romer on 2:35 pm July 22, 2009
Back at Portland’s Real Estate Bar Camp I was intrigued by a discussion led by Galen Ward of Estately about how to increase conversions on real estate websites. How do we take visitors to our blog or website and turn them into closed sales? I’m not sure we came up with any hard and fast rules or even best practices. My takeaways? Forced registration for IDX search probably doesn’t help. It takes about 2500 visitors to have any real data to see if what you … Read More »
Realtor on Realtor Action – Is the RE.net a waste of time?
by Geordie Romer on 4:00 am July 6, 2009
Have real estate agents missed the boat when it comes to using social media? At what point does it stop being work and just become a hobby? I do believe that social media marketing (SMM) has a place in the modern sales repertoire, but not at the cost of other more efficient programs. It seems to me that an agent would want to start with a decent base (likely a blog) and then build outposts that lead back to that base. I think Seomoz’s Rand Fishkin … Read More »
Buying Ads on Zillow
by Geordie Romer on 1:54 pm May 28, 2009
When I was attending Real Estate Bar Camp in Seattle I had the good fortune to meet a number of the crew at Zillow including Rich Barton, Spencer Rascoff, Drew Meyers and David Gibbons. Spencer was especially friendly and inviting and remained so even after he found out that I was Geordie Romer not Geordy Rostad of Windermere. From those introductions, and subsequent emails and phone calls to David about all the glitches and issues I had with Zillow, I ended up being invited to … Read More »
