Posts by Geordy Rostad

SEO is a confusing topic.  Many people run away from it because of a bunch of confusing jargon and the black box nature of Google’s ranking system.  Other people hire professionals to help boost their rankings.  I respect the pros that devote their lives to this field but I don’t feel that basic SEO is [...]

This is my open letter to Zillow respectfully requesting that you add a way for me to use google analytics in my Zillow profile.  While I have countless reasons for wanting this feature, let me give you a few bullet points:

Track effectiveness of activity in discussion forums.  This is the BIG one.  I want to [...]

I recently wrote an article on which tools you should be using first to gain traction with your internet marketing efforts.  One of those tools was Twitter.  As an agent you may be asking, how can twitter help my business?  This is FAR from an end-all-be-all list of how a real estate agent should use [...]

After my meeting with Zillow, a more valuable meeting may have taken place downstairs after our final handshake with the generous Zillow staff.  I had a discussion with Geordie Romer of Windermere about how dominating specific obscure neighborhoods could produce hotter leads than a normal generalized campaign.  He told me something profound that inspired me [...]

Open houses are NOT dead.  Not by a long shot.  Just recently I posted on Zillow after Spencer Rascoff praised a local Realtor in his neighborhood who was working a listing very hard.  Buyers and shoppers have access to plenty of information now.  They want to see homes when they want but they don’t always [...]

What is SEO?  Search engine optimization.  Unless you’ve been living under a rock for the last 4 years, you’ve surely heard of it…  But wait,  you are in the real estate industry, right?  This is an industry that has been dragged into technology kicking and screaming the whole way.  We have monopolistic MLS’s that seem [...]