Posts by Jeff Manson

I would love to get some real hard facts from agents that are actually tracking stats with goals through analytics. Not just agents that think one way is better than the other based on their feelings and their comfort level, but real data. Most likely the agent that is not going to call somebody that [...]

Aloha Tony did a survey in recent post that asked, “What percentage of your closings come from the web leads on your personal site? “.  I was amazed to see the high percentage of net savvy Geek Estate agents in the 0 -25% range. I would assume that most of the people that took the [...]

I thought it would be fun to ask a couple friends that I respect a few questions about Search Engine Marketing / SEO. Both Justin and Bob have been very successful in their real estate markets plus consulting clients in other verticals as well.
Bob Wilson has been a San Diego real estate agent since 1990. [...]

Reflecting back on the past year. I came up with three things that made a huge difference in my business. I would like to share them with you and here what you did in 2009 that made a huge difference.
1. Made the real estate search prominent on the homepage. (By putting the search high on [...]

I wanted to share a couple books that are perfect gifts. They are also worth picking up and reading yourself.
The first book I would recommend is “Getting Real” by 37signals. It is written by the guys that developed: Basecamp, Campfire, Backpack, Whiteboard and Ta-da list. They develop all their products in Ruby on rails because [...]

I first heard this rumor from an agent at NAR last week.  Check out the video below of Matt Cutts of Google talking about how they are seriously considering using site speed as one of the many factors in ranking a site. After listening to the video it does make sense. There’s nothing worse than [...]

In my last post “ Website Design & Usability Make a Huge Difference ” I had mentioned that we could discuss ways to improve conversions by using a good lead manager (CRM).
Once you are able to get a web design that has great usability that has lowered your bounce rate and improved your traffic. Now [...]

Design your site for your users and not your ego. Lets face it, most users landing on a real estate site are most interested in searching for properties not whether you are a GRI, CRS, CRE, ABR, SRES, etc…. I think you get the point.
I re-designed my site back at the end of 2008. The [...]

Can anyone tell me why so many agents spend so many hours on Twitter?
It seems a lot of agents are caught up in the Social Media hype these days and Twitter is high on their list.  Is the business they generate off Twitter predictable and duplicate-able or just a big waste of time? I have [...]

In my last post someone asked me what IDX solution I thought was the best. I let them know that we created our own. The main reason was because I could not find the complete package of what I was looking for my self and my users experience.
Here are some things I think are important [...]

I know this will be as popular with some agents as using a road map or set of questions when following up with a prospect
I have been selling real estate online at a pretty high level for about 6 years now. I have also done a lot of A & B testing with [...]

Are you following a script with purpose? A lot of agents say that scripts are not their style. I say that everybody is using a script when following up whether they think so or not. Agents usually follow up with clients and ask the same questions or a variation of them. Most everything we do [...]