Author Archive

Kudos to a Creative Marketing Twist

Friday, April 18th, 2008

Image from here.
I have been brainstorming creative ways to approach marketing from a real estate standpoint and for some inspiration, regularly read my Bloglines feed. I came across this post on BloodhoundBlog by Greg Swann and had to smile as it’s a great example of the type of marketing ideas I have been looking […]

Popularity: 3% [?]

Landing Page Marketing

Monday, March 17th, 2008

I work in a business where I am constantly dealing with real estate landing pages and let me tell you, I have seen the whole gamut – the Good, the Bad and the Horrible. Granted I realize that taste is a matter of personal perception, yadda, yadda…but the facts are pretty clear and you can […]

Popularity: 3% [?]

“Forced Registration”: Pros and Cons

Wednesday, February 13th, 2008

There is a debate going on among real estate professionals –

To force registration, or not to force registration, that is the question. How you chose to answer it says a good deal about what your business philosophy is. Is one choice better than another? Let’s look at the pros and cons.
Why do you have a […]

Popularity: 4% [?]

Integrated IDX Vs. Framed IDX Solutions

Thursday, January 31st, 2008

A real estate website lacking a property search tool is not only non-competitive, but in this day and age, it can be safely called obsolete. Assuming you are a Realtor who sees the importance of keeping up-to-date technologically, the next question is: where to start?
It can be confusing to choose a search tool. There are […]

Popularity: 5% [?]

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