Posts by Kaya Hardin

Image from here. I have been brainstorming creative ways to approach marketing from a real estate standpoint and for some inspiration, regularly read my Bloglines feed. I came across this post on BloodhoundBlog by Greg Swann and had to smile as it’s a great example of the type of marketing ideas I have been looking [...]

I work in a business where I am constantly dealing with real estate landing pages and let me tell you, I have seen the whole gamut – the Good, the Bad and the Horrible. Granted I realize that taste is a matter of personal perception, yadda, yadda…but the facts are pretty clear and you can [...]

There is a debate going on among real estate professionals – To force registration, or not to force registration, that is the question. How you chose to answer it says a good deal about what your business philosophy is. Is one choice better than another? Let’s look at the pros and cons. Why do you [...]

A real estate website lacking a property search tool is not only non-competitive, but in this day and age, it can be safely called obsolete. Assuming you are a Realtor who sees the importance of keeping up-to-date technologically, the next question is: where to start? It can be confusing to choose a search tool. There [...]