Author Archive

Image from here. I have been brainstorming creative ways to approach marketing from a real estate standpoint and for some inspiration, regularly read my Bloglines feed. I came across this post on BloodhoundBlog by Greg Swann and had to smile as it’s a great example of the type of marketing ideas I have been looking for: something different, something interesting, something useful. Marketing’s past is a convoluted one. With a murky self-definition and an inability to clearly quantify its value, marketing has had its work … Read More »

I work in a business where I am constantly dealing with real estate landing pages and let me tell you, I have seen the whole gamut – the Good, the Bad and the Horrible. Granted I realize that taste is a matter of personal perception, yadda, yadda…but the facts are pretty clear and you can find blogs and articles defining them across the internet. What I don’t understand is how so many agents still choose to discard them. The facts: A cheap website is almost … Read More »

There is a debate going on among real estate professionals – To force registration, or not to force registration, that is the question. How you chose to answer it says a good deal about what your business philosophy is. Is one choice better than another? Let’s look at the pros and cons. Why do you have a website in the first place? Typically a realtor won’t go through the hassle and expense of creating a website only to let it languish. This is your sales … Read More »

A real estate website lacking a property search tool is not only non-competitive, but in this day and age, it can be safely called obsolete. Assuming you are a Realtor who sees the importance of keeping up-to-date technologically, the next question is: where to start? It can be confusing to choose a search tool. There are many questions to ask. Framed? No frames? What is a framed search tool anyways? Do I have to host it myself? Do I have to take a crash course … Read More »