Posts by Larry Lohrman

The real estate marketing photo above was done by Scott Hargis, a San Francisco area real estate photographer that does what looks to most like Architectural Digest level work but shoots entire homes for Realtors in 1.5 hours or less. Scott does this high quality, fast lighting by using multiple light-weight flashes (as in 4 [...]

The slide show above (Click here or on the image above to view) is an example of the kind of tour I’m seeing more and more in upper-end marketing. This particular example is technically tour and a property site since it has it’s own URL. The important aspect of this kind of slide show tour [...]

Michael Arrington at TechCrunch reports that Picnik, the online photo-editing site has signed a deal with Flickr to allow Flickr users to do basic photo-editing. Picnik is amazingly fast at, sharpening, exposure adjustments, white-balance adjustments and other basic photo adjustments. It will access your photos directly from Flickr, Picasa, photobucket and facebook. Online photo-editing is [...]

In February of 2007 Adobe released Lightroom which has turned out to be a breakthrough in Photo management and editing for photographers. Before Lightroom the photo-editing software of choice was either Photoshop or it’s little brother Photoshop Elements. Photoshop has evolved over the years as a tool for graphic designers and photographic use was an [...]

These days photo manipulation is making the news all the time. Photo manipulation with Photoshop and other photo editors has become such an issue that Adobe and Cannon have teamed up to create a suite of tools that would allow a photo to be matched with the camera that shot it and detect if the [...]

One of the most important factors in creating great property photos is post processing (photo-editing) the images after they come out of the camera. The image above is by Aaron Leitz who is a professional real estate and architectural photographer that works in the Seattle area. Aaron’s is an example of someone who pays careful [...]

While browsing through the listings in our office earlier this year I noticed that out of 60 listings that our office had at the time only the listings my wife and I had have virtual tours. This was surprising. So I decided to do some more research in the general area we do most of [...]

The most important photo of a home is the front exterior. The reason is that time and time again the listing agent is required to choose a single photo that is either featured most prominently (as on web sites) or the only photo (as in print media ads where there are only space for one [...]

With marketing images you want to do everything you can to focus the viewers attention on your marketing message. Everything that distracts the viewers attention needs to be eliminated. The “message” in the photo above is the backyard and patio of this home. There are a number of things that distract your attention from the [...]

When you are choosing a camera to use for real estate photography there are two key considerations: Does the camera have or can you adapt it to have a wide-angle lens? Can the camera be used easily with an external flash? These two factors are so important that almost nothing else matters. What’s a wide-angle [...]

Decades of images in television, magazines and online media have conditioned real estate buyers and sellers to expect and respond to strong visual images. Sellers want good photos of their home while buyers naturally pay more attention to homes marketed with strong visual images. The advent of real estate sites that allow many images of [...]