Author Archive

You’re reading all over Inman and in other news, mobility of the real estate agent and the office.  New apps that question, what is really the office?  Do I have to meet clients at the office…or simply meet at a local coffee shop or cafe for face-to-face time. Online meetings have extended that thinking.  Given scattered email and phone traffic, along with various parties involved…all can be cumbersome depending on the objective.  Sometimes you have to meet and hash things out. Below is a mock screenshot of an agent conducting … Read More »

Many online classifieds don’t directly reflect data of ’how long a property has been on the market’ as top-level information for online consumers. Recently, we were browsing listings in the Phoenix metropolitan and came across a “choice” listing online (20 photos, good detail, virtual tour, video tour, etc)…a listing that met our strict criteria when engaging in an advanced search.  An absolutely beautiful and engaging home presented online. Funny thing with the virtual tour was the music selected by the agent.  The music playing was Christmas / Holiday music. … Read More »

When considering obtaining optimal face-time for your listings in classified sites, we commonly think in-terms of selecting values from a drop-down list, a checkbox…number of baths, bedrooms, garage size, lot size, mountain or ocean view, etc…equally true from perspective of (a) adding a listing and (b) conversely when users search. But there is more for agents/brokers to be concerned with, to ensure their listings get “face-time” on many online real estate classifieds. Time to get Geeky… So where is online search heading and how can … Read More »

I have to agree with my peer at Geek Estate, Larry Lohrman on his perspective yesterday on HD Video. The difference can be simply amazing and the timing of his post is uncanny. Last Friday, I filmed a few corporate videos in HD that are currently in post-production, going through edits before the final cut. I’m a Webographer remember…quality video I put into the hands of a Videographer…premium and high-end photos, I put in the hands of a professional Photographer. Personally, HD video for clips … Read More »

I’ll admit, I’ve been on the fence about video and listings. My 2 core issues w/ video have been the following: No “Navigation” – I’ve been wanting to see better navigation in video tours, so I can jump right to footage of the kitchen per se…versus waiting until 3 mins & 53 seconds of a 5 minute tour to see what I want to see. Self Serve w/ Lite Assistance – being able to take a DV camera or a slick Flip Camera, take good … Read More »

I was recently asked by a SELLER what tools are available for their them to futher market (a) their listing and the (b) listing agent/broker with whom they are in contractual agreement. Good question. Here we have a scenario of a fully qualified agent/broker, but a SELLER that simply wants to participate in the Marketing, be a part of the “process”, but not get in the way — maintaining the traditional real estate relationship with their agent/broker. Listing Agreements commonly have such inclusive narrative: Seller’s … Read More »

It seems like yesterday the University of Phoenix Stadium (Home of Arizona Cardinals) was heavy in construction. Now it’s poised to serve as home to Super Bowl XLII with both teams landed and engaging practice here as of Monday. The event (along with the FBR / Phoenix Open) should bring millions to the Phoenix Valley and over 100,000 visitors through this week. Real estate pros should be out “shaking hands” with their outta-town, New York / Boston guests here in the Phoenix Metro…maybe buy them … Read More »