Posts by Marc Grayson

You’re reading all over Inman and in other news, mobility of the real estate agent and the office.  New apps that question, what is really the office?  Do I have to meet clients at the office…or simply meet at a local coffee shop or cafe for face-to-face time. Online meetings have extended that thinking.  Given scattered email and phone [...]

Many online classifieds don’t directly reflect data of ’how long a property has been on the market’ as top-level information for online consumers. Recently, we were browsing listings in the Phoenix metropolitan and came across a “choice” listing online (20 photos, good detail, virtual tour, video tour, etc)…a listing that met our strict criteria when engaging in an [...]

When considering obtaining optimal face-time for your listings in classified sites, we commonly think in-terms of selecting values from a drop-down list, a checkbox…number of baths, bedrooms, garage size, lot size, mountain or ocean view, etc…equally true from perspective of (a) adding a listing and (b) conversely when users search. But there is more for [...]

I have to agree with my peer at Geek Estate, Larry Lohrman on his perspective yesterday on HD Video. The difference can be simply amazing and the timing of his post is uncanny. Last Friday, I filmed a few corporate videos in HD that are currently in post-production, going through edits before the final cut. [...]

I’ll admit, I’ve been on the fence about video and listings. My 2 core issues w/ video have been the following: No “Navigation” – I’ve been wanting to see better navigation in video tours, so I can jump right to footage of the kitchen per se…versus waiting until 3 mins & 53 seconds of a [...]

I was recently asked by a SELLER what tools are available for their them to futher market (a) their listing and the (b) listing agent/broker with whom they are in contractual agreement. Good question. Here we have a scenario of a fully qualified agent/broker, but a SELLER that simply wants to participate in the Marketing, [...]

It seems like yesterday the University of Phoenix Stadium (Home of Arizona Cardinals) was heavy in construction. Now it’s poised to serve as home to Super Bowl XLII with both teams landed and engaging practice here as of Monday. The event (along with the FBR / Phoenix Open) should bring millions to the Phoenix Valley [...]