Posts by Matthew Swanson

That’s the question I want to put out there for everyone. In the world of PPC, there are many players. For today’s discussion, I’m going to focus on Google since they own 80%+ of the market. What’s remarketing you ask – great, glad you did. According to Wikipedia, Retargeting (or Remarketing as Google calls it [...]

 With everyone wanting to maximize our ‘social graph’ when it comes to either building our real estate business or our personal brand, sometimes that can come with a price: privacy. Being that most everyone reading Geek Estate is on Facebook in some capacity, I wanted to share this with you tool with you – Facebook [...]

I wanted to share something with you today that is really, really cool. It’s Mobile Tagging: the Interactive 2D Barcode Reader from Microsoft. What if your potential customers (both buyers and sellers) were walking around with a 2D barcode scanner in their pocket? Well, they are. And the next question is how can this impact [...]

Yep, that’s right. Something right out of the Jetsons. Ok, so maybe not something Cogswell could have dreamed up, but if you’re an web analytics junkie like me, you’re going to love this tool from Clicktale for tracking user behavior on your web site. There are plenty of great tools out there for analytics: Google [...]

Being this movie is one of my all time favorites, I couldn’t resist the quote. This time of year, we all are beyond super busy it seems. Whether you’re trying to wrap up any closings, finalize your year end sales #’s, or maybe it’s just finishing up the purchasing of any last minute gifts on [...]

Over the past few months, there have been several excellent summaries on website design on Geek Estate. Drew’s post talked about the 9 Essential Principles for Good Web Design and Jeff put together a great article about website design and usability and how it can make a huge difference. When discussing design changes, it can [...]

Let’s face it, there comes a time when we all want to give our site(s) a new look and feel, or a fresh paint job. Joshua wrote an excellent post about a month ago on 7 Lessons I Learned From My Real Estate Site Redesign.To take his article a bit deeper on the testing side, [...]

Today’s post is my first contribution to the Geek Estate Blog, but before I dive into the details of today’s post, I wanted to take a quick second to do an intro about my background in the online world. My name is Matthew Swanson and I’ve been in the online world right about 10 years [...]