Author Archive

That’s the question I want to put out there for everyone. In the world of PPC, there are many players. For today’s discussion, I’m going to focus on Google since they own 80%+ of the market. What’s remarketing you ask – great, glad you did. According to Wikipedia, Retargeting (or Remarketing as Google calls it inside Adwords) is… is a form of online targeted advertising by which online advertising is delivered to consumers based on previous Internet actions that did not in the past result … Read More »

 With everyone wanting to maximize our ‘social graph’ when it comes to either building our real estate business or our personal brand, sometimes that can come with a price: privacy. Being that most everyone reading Geek Estate is on Facebook in some capacity, I wanted to share this with you tool with you – Facebook Privacy Scanner. Like it or not, with critical mass comes targeting. With targeting comes spam and with spammers come fraud. To that end, with the slew of recent facebook privacy … Read More »

I wanted to share something with you today that is really, really cool. It’s Mobile Tagging: the Interactive 2D Barcode Reader from Microsoft. What if your potential customers (both buyers and sellers) were walking around with a 2D barcode scanner in their pocket? Well, they are. And the next question is how can this impact your business?Here’s a summary from Microsoft about the Microsoft Tag technology: Microsoft Tag is a breakthrough technology that transforms everyday things in the real world into live links to online … Read More »

Yep, that’s right. Something right out of the Jetsons. Ok, so maybe not something Cogswell could have dreamed up, but if you’re an web analytics junkie like me, you’re going to love this tool from Clicktale for tracking user behavior on your web site. There are plenty of great tools out there for analytics: Google Analytics, StatCounter, etc. If you’re not tracking your stats for your site(s) today, then you definitely need to be looking at your web analytics. If you’re new to analytics and … Read More »

Being this movie is one of my all time favorites, I couldn’t resist the quote. This time of year, we all are beyond super busy it seems. Whether you’re trying to wrap up any closings, finalize your year end sales #’s, or maybe it’s just finishing up the purchasing of any last minute gifts on your list. As I reflect back on 2009, one topic that has really been ingrained into me is this: giving back. At the Geek Estate Blog, the community loves to … Read More »

Over the past few months, there have been several excellent summaries on website design on Geek Estate. Drew’s post talked about the 9 Essential Principles for Good Web Design and Jeff put together a great article about website design and usability and how it can make a huge difference. When discussing design changes, it can be a very grey area. Everyone has an opinion: the CEO, the developers, the marketing team, your mom (ok, so maybe not your mom). But you get the idea. Today, … Read More »

Let’s face it, there comes a time when we all want to give our site(s) a new look and feel, or a fresh paint job. Joshua wrote an excellent post about a month ago on 7 Lessons I Learned From My Real Estate Site Redesign.To take his article a bit deeper on the testing side, I wanted to address a common question folks have when contemplating a new site design: How can I test a new site without impacting my existing one (from both an … Read More »

Today’s post is my first contribution to the Geek Estate Blog, but before I dive into the details of today’s post, I wanted to take a quick second to do an intro about my background in the online world. My name is Matthew Swanson and I’ve been in the online world right about 10 years now. I started as a web developer at Headhunter.net in March 2000 working with Shane Pike. Headhunter.net transitioned as we were bought by CareerBuilder in 2002 and I worked on … Read More »