Author Archive

A/B Testing is a way to test different headlines, calls to action, or anything else on your website with different segments of visitors.  Instead of just guessing which headline converts your visitors into clients, you actually test several version and pick the winner. Sounds great, right?  The only problem has been that up until now, it’s been a lot tougher than it needs to be create A/B tests.  Google has been offering their Website Optimizer for a while now, but I’ve always found it to … Read More »

SignMyPad is a new iPad app that lets you sign and fill out pdfs right from your iPad. If you’re like me, you chafe every time you need to print out a form, fill it out and sign it, scan it, then discard the original printed version. While there are much larger and more established companies such as Docusign, SignMyPad takes a different approach. Instead of a computer generated signature, with SignMyPad you literally sign with your finger. In terms of acceptance of this kind of digital … Read More »

Exciting news! Fresh from today’s Facebook f8 conference in San Francisco, there’s a whole slew of new Facebook social plugins that you can easily incorporate into your site: All Facebook Social Plugins You can also read more about Facebook’s new direction here: The Next Evolution of the Facebook Platform Drew and Justin have recently written some great tips on using Facebook, and with their new social plugins it’s even easier to connect your site to the social graph. You can add the basic “like” button just … Read More »

I just heard about this and thought it might be useful for agents out there using QR codes on their sign riders/ flyers etc: Google’s URL shortener, http://goo.gl/, now automatically generates QR codes.  Matt Cutts wrote about it and provides an example here: Matt Cutts Google QR Codes Google doesn’t seem to have fully rolled out their URL shortening service yet (there’s no signup or obvious way to use it from their page at http://goo.gl), but I know at least one way to use it is by … Read More »

We all know the benefits of a killer domain name, but the online real estate market is so crowded and competitive it seems that all the great names are taken.  Instead of just placing a backorder for a domain and hoping, take a look at Mike Davidson’s post: How To Snatch An Expiring Domain. He thoroughly examines the surprisingly complex world behind grabbing expired domains, referred to as “getting in on the Drop”.  The whole article is worth a read, and full of useful knowledge … Read More »

Michael Price had a great post the other day providing an overview on the new Apple iPad. Seeing as this blog has the word geek in the title, and seeing as I’m a geek myself, I thought I’d build off that post with a few ideas for potential real estate uses. Besides, I really want one and have to build the mental case for it first. Open Houses: Build a fun, interactive signup sheet for visitors. You could let them choose to subscribe to various … Read More »

There’s no shortage of file sharing applications out there these days. So how has Dropbox, which just started last year, already gotten 2 million users?  The answer: a drop dead simple file sharing system. If you’ve ever had to send large files to other agents or clients, you’ve probably wished for an easier way.  That easier way is here. It honestly couldn’t be simpler: after a very quick install, you’ll have a dropbox folder on your computer.  Just drag your files into the folder, and … Read More »

If you’ve never heard of electronic signatures, the concept is simple: instead of physically signing documents, you sign a document electronically by typing your name, clicking with your mouse, or a variety of other methods. Electronic signatures come in many forms, and you’ve likely already used them without even thinking about it. If you’ve ever faxed a contract or attached one to an email, you’re already using electronic signatures. The question is whether the time has come to make the switch completely by using companies … Read More »