Hits, Visits, Page Views – What’s Important?
by Peyman Aleagha on 10:08 am May 15, 2009
As real estate professionals who want to make a success of our Internet presence, we should know some of the terminology. But, we should also know how to concentrate our time and efforts on what’s important when it comes to tracking visits to, and activity on, our websites. These two goals go hand-in-hand when it comes to sorting out website traffic statistics. Let’s look at some terms and see how we want to use these site traffic statistics. Note: One of the better website analytics … Read More »
Location, Location, Location? – Content, Content, Content!
by Peyman Aleagha on 9:37 am April 6, 2009
What do you want a website or blog to accomplish for you? Are you only interested in listings? If so, you want to present a nice site that showcases listings well for future presentations and business generation. Do you also want buyers? That expands the need for content to accommodate those who need to learn about the area, the process of buying a home, negotiations, and more. Now, disregard all of the above! That’s the standard thinking that creates “standard” websites. Standard websites create standard … Read More »
Social Media and Business Networking for Website Traffic
by Peyman Aleagha on 9:46 am March 30, 2009
It’s interesting how many real estate professionals haven’t made the leap to social and business networking on the Web, especially considering how ingrained the old styles of networking are in their business plans. They join local civic groups, go to meetings, sponsor events and groups, and more. The goal being to not only help their community, but to meet people to build that “sphere of influence” that leads ultimately to future business. How many hands can they shake? How many meetings can they attend? What’s … Read More »
The New Mobile World – How Does Your Web Marketing Stack Up?
by Peyman Aleagha on 9:02 am March 23, 2009
The American consumer is going mobile at a break-neck pace. Sometime late last year, according to researchers, the number of people living in households with one or more cell phones exceeded that of people living in a household with a landline. And, it’s only going to move more in that direction. The convenience of the cell phone in our busy lives is just too great. Read More »
SEO and PPC for Traffic – But There’s More
by Peyman Aleagha on 2:27 pm March 9, 2009
The ultimate success of your business will probably be tied closely to your success on the Internet. Your website or blog is your storefront in a very big world. It’s easy to get a dry cleaning customer if they pass your store every day on their way home from work. It’s a lot harder to capture a real estate lead from an armchair buyer or seller clicking around the World Wide Web. Just entering the key phrase “real estate” into a Google search yields a … Read More »
Hits, Visits, Page Views – What’s Important?
by Peyman Aleagha on 5:42 pm March 2, 2009
As real estate professionals who want to make a success of our Internet presence, we should know some of the terminology. But, we should also know how to concentrate our time and efforts on what’s important when it comes to tracking visits to, and activity on, our websites. These two goals go hand-in-hand when it comes to sorting out website traffic statistics. Let’s look at some terms and see how we want to use these site traffic statistics. Hits – This one has been around … Read More »
Social Networking and The New Real Estate Sphere of Influence
by Peyman Aleagha on 10:45 am February 23, 2009
Actually, we’re not just talking about “social networks,” but business networking as well. The Internet has made dramatic changes in the way the world shops, locates information, and in how they communicate with each other. Of course, email is the elephant in the room. But, as we become ever more mobile and in a hurry, networking will become a many-faceted activity. So, what do we mean by online or social networking? It’s all about sending messages to one another in real time, and getting back … Read More »
Developing and Working a Niche Online
by Peyman Aleagha on 10:37 am February 9, 2009
The most competition-intensive thing you can do with your website is to develop all of your content around keywords and phrases that are generic real estate, as “YourTown real estate.” Virtually 95+% of your competition is doing the very same thing. Far from a negative, this opens up a great opportunity for you. Wait, you say! I work residential real estate, so I really don’t have a niche. Actually, you have several. Single family homes Townhomes Condominiums Foreclosures Investors First time buyers Neighborhoods, subdivisions or … Read More »
IDX – Make it Prominent & Easy
by Peyman Aleagha on 12:50 pm February 2, 2009
It would be difficult to find a real estate professional who doesn’t understand the value of a website, and the need to have some type of MLS search displayed on it. Yet, a great many of them also complain that they get few or no leads from their websites. First, if you’re not using some type of analytic or statistics software to track your site’s visitors and the pages they view, you may not even know where you need to concentrate for improvement. Once you … Read More »
Writing Great Content for Your Website and Blog
by Peyman Aleagha on 10:57 am January 26, 2009
Real estate is “location, location, location!” And, website or blog search engine visibility is “content, content, content.” Don’t get caught up in hiring SEO (Search Engine Optimization) “Gurus” who promise top search engine positions in a hurry. A few may be able to do some good, but the tactics used are almost always discovered by the search engines, and your positions suffer quickly. Another problem with promises of position is what key phrases the positions are showing for. It is relatively easy to get top … Read More »
