Posts by Peyman Aleagha

As real estate professionals who want to make a success of our Internet presence, we should know some of the terminology. But, we should also know how to concentrate our time and efforts on what’s important when it comes to tracking visits to, and activity on, our websites. These two goals go hand-in-hand when it [...]

What do you want a website or blog to accomplish for you? Are you only interested in listings? If so, you want to present a nice site that showcases listings well for future presentations and business generation. Do you also want buyers? That expands the need for content to accommodate those who need to learn [...]

It’s interesting how many real estate professionals haven’t made the leap to social and business networking on the Web, especially considering how ingrained the old styles of networking are in their business plans. They join local civic groups, go to meetings, sponsor events and groups, and more. The goal being to not only help their [...]

The American consumer is going mobile at a break-neck pace. Sometime late last year, according to researchers, the number of people living in households with one or more cell phones exceeded that of people living in a household with a landline. And, it’s only going to move more in that direction. The convenience of the cell phone in our busy lives is just too great.

The ultimate success of your business will probably be tied closely to your success on the Internet. Your website or blog is your storefront in a very big world. It’s easy to get a dry cleaning customer if they pass your store every day on their way home from work. It’s a lot harder to [...]

As real estate professionals who want to make a success of our Internet presence, we should know some of the terminology. But, we should also know how to concentrate our time and efforts on what’s important when it comes to tracking visits to, and activity on, our websites. These two goals go hand-in-hand when it [...]

Actually, we’re not just talking about “social networks,” but business networking as well. The Internet has made dramatic changes in the way the world shops, locates information, and in how they communicate with each other. Of course, email is the elephant in the room. But, as we become ever more mobile and in a hurry, [...]

The most competition-intensive thing you can do with your website is to develop all of your content around keywords and phrases that are generic real estate, as “YourTown real estate.” Virtually 95+% of your competition is doing the very same thing. Far from a negative, this opens up a great opportunity for you. Wait, you [...]

It would be difficult to find a real estate professional who doesn’t understand the value of a website, and the need to have some type of MLS search displayed on it. Yet, a great many of them also complain that they get few or no leads from their websites. First, if you’re not using some [...]

Real estate is “location, location, location!” And, website or blog search engine visibility is “content, content, content.” Don’t get caught up in hiring SEO (Search Engine Optimization) “Gurus” who promise top search engine positions in a hurry. A few may be able to do some good, but the tactics used are almost always discovered by [...]

Just when you think you’re catching up with technology with a website or blog, you find that there is now a requirement for video on your site. It’s not a legal requirement, but one of demand from the consumer and your site visitors. Video on the Web has mushroomed, with YouTube alone hosting almost 100 [...]

The Internet is changing the way that Realtors do business and market themselves to such an extent that some will just not be around in a few short years. Survival of the fittest is the way of the world, and the fittest in real estate will be those agents and brokers who understand the new [...]