Author Archive

Ryan Clark has been my marketing and branding consultant for a while now, and we regularly discuss social media and link building for real estate. He’s always in the know about the latest SEO and online marketing, and I’ve been asking him for a year to let me do this short interview for GeekEstate. Ryan’s team is focused on working with big brands and companies in very difficult markets, and my market in Hawaii is one of the toughest. [Tony:]  Tell us about your SEO … Read More »

Absolutely amazing new map technology will soon be released from Microsoft. You must watch this video to understand how Street Slide could make you stop using Google Maps. Think about it – you could make a street level tour of a neighborhood for a potential buyer and incorporate it into your listing for people who aren’t familiar with the area. In the world of maps, this may be a game changer. Watch the video and consider the possibilities for selling real estate! Microsoft Street Slide

The Google domination of all things online continues, as they announced that you can now open and edit all Microsoft® Word files that you receive as attachments in Gmail. From the Google blog: “You can now view them with a single click — no need to download, save, and open files with a desktop application when you just want read them. The Google Docs viewer that allows you to view .pdf, .ppt, and .tiff files in your browser now supports .doc and .docx formats too.” … Read More »

MapQuest recently released its own free voice navigation app for the iPhone and BlackBerry. From the website: “The MapQuest 4 Mobile downloadable application provides easy access to Directions, Maps, and Local Search. With MapQuest 4 Mobile you also have the ability to integrate your saved maps and directions on MapQuest.com to the MapQuest 4 Mobile mobile application. To start saving your maps and directions generated at MapQuest.com” Via Lifehacker: MapQuest 4 Mobile features voice guidance, off-route assistance (it can automatically re-route you), point-of-interest integration, and … Read More »

Today’s feature: An interview with Real Estate Webmasters CEO Morgan Carey about the SEO benefits of indexable IDX.  He reveals hard data on the resulting increased traffic, and the ability of individual agents to compete in the elusive quest for search results. There’s been a lot of chatter about some of the newer listing scrapers and IDX wordpress plugins and what they can do, and what the value is or isn’t of having a spiderable IDX products. I’m interested in this topic because I got … Read More »

I saw this on Lifehacker last week, a great Google Map tool for real estate. Google Map buddy allows you to easily print out wall-sized satellite views of  a neighborhood for your listing, or make a full-page street map of the neighborhood for a buyer.  I can think of a few real estate applications for this tool. Maybe use it to keep track of your company’s listings? From the maker’s website: * Capture Google Maps images offline and store them on your hard drive * … Read More »

Last week we found that even in this pretty techy community, many people are not relying heavily on the web for their closings.  I have a theory that it’s all about the follow up, or lack thereof.  Let’s find out. [polldaddy poll=2636921]

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After hundreds of changes and experimentation with various email campaigns, I offer the 7 most important things I’ve learned about drip campaigns for real estate Read More »

After 10 years of using the old Palm OS on my Treo, I’ve switched over to this year’s new Palm Pre. It’s a beautiful little phone, much smaller than the iPhone but with some pretty great features and capabilities.  I’ve had about 3 months on the Pre, and below I highlight the apps that have been most useful to me in selling real estate (I’m in Hawaii), starting with the most crucial apps. Classic – The hardest about switching to the Pre is losing my … Read More »