The Power of Search
by Vanessa Fox on 10:55 am August 31, 2007
Search is an amazing mechanism for gaining customers. You can do all kinds of advertising — newspapers, billboards, TV ads — but those take a scatter approach. Not everyone who sees the ads are interested in what you’ve got to say, but you hope to engage someone who is. With search, searchers are typing in EXACTLY what they are looking for, so you know exactly what they are interested in. For instance, when someone searches for “Seattle real estate agent” — it’s pretty clear they … Read More »
