Comments on: Authority Websites Got You Down? If You Can’t Beat ‘em, Join ‘em

By: dieta anului 2010

dieta anului 2010 — Mon, 03 Jan 2011 15:13:18 +0000

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By: Rob Dalton

Rob Dalton — Wed, 31 Mar 2010 09:34:43 +0000

Interesting article. Why do you think it is that way for Los Angeles and not Hawaii?

By: Rob Dalton

Rob Dalton — Wed, 31 Mar 2010 02:34:43 +0000

Interesting article. Why do you think it is that way for Los Angeles and not Hawaii?

By: Authority Websites Got You Down? If You Can’t Beat ‘em, Join ‘em

Authority Websites Got You Down? If You Can’t Beat ‘em, Join ‘em — Sat, 13 Jun 2009 09:27:26 +0000

[...] original post here: Authority Websites Got You Down? If You Can’t Beat ‘em, Join ‘em Share and [...]

By: Justin Britt

Justin Britt — Fri, 05 Jun 2009 00:47:17 +0000

@Fred – I think that depends. If you’re doing the SEM work yourself, then probably not. But should you really be focusing your time on marketing your website, or should you be spending your time on your job? Which is real estate sales.

By: Fred Chamberlin

Fred Chamberlin — Thu, 04 Jun 2009 20:21:46 +0000

Justin, I understand what you are saying, but doesn’t this end up costing more in the long run. If you post on all of the sites you are recommending, doesn’t it end up being more money out of pocket than it would be to actually develop the “specific” area SERP that Geordie was talking about?

By: Tony Sena

Tony Sena — Thu, 04 Jun 2009 05:21:41 +0000

If you can’t beat them, keep trying! At the same time, go after long tail search phrases which will generate a higher quality lead than “your city” + “real estate”.

By: Justin Britt

Justin Britt — Fri, 29 May 2009 19:11:38 +0000

@Geordie – Agreed. Do a search in Google for “Leavenworth real estate” for example and you see all but 2 results are agent/broker sites on the first page.

I should have been more clear when I said, “Even a brokerage site with solid SEO isn’t going to be able to compete across the entire spectrum of keywords for its market”.

Meaning that if you do other searches in this niche, like “Leavenworth homes for sale”, you’ll find that all but 2 results are larger websites.

By: Marlow Harris

Marlow Harris — Fri, 29 May 2009 15:55:50 +0000

This problem is one reason that the big firms and brokerages stay big. If an individual agent doesn’t have a shot ranking in the search engines and being found, they need to affiliate themselves with a company that does, and hope to ride their coattails and get on the receiving end of some of those referrals.

By: Geordie Romer | Leavenworth WA

Geordie Romer | Leavenworth WA — Fri, 29 May 2009 12:37:14 +0000

I think it all comes down to niches. If you are trying to compete for a term like Seattle real estate or Los Angeles real estate, I think you are right.

When it comes down to smaller towns like Leavenworth, Sequim, Pe Ell, Cle Elum, Humptulips or Puyallup I don’t think you have as big a case. Cities and towns that share a common name like Springfield or Woodstock are going to force searchers to be more specific. Searching for waterfront or condos or golf course homes? The more specific the search, the better I think an agent can compete.

As time goes on, consumers are using longer and longer search terms. Great content will help agents and small firms compete.

Honestly, I think this is good. Agents need to work niches. Who sells Los Angeles real estate? I hope any agent trying to give it a go these days has narrowed their focus a bit more than that.