The Lastest From The Geek Estate Blog
Will Chat For Leads…
by Daniel Beer on 9:54 pm April 29, 2012
We have all been through the excitement of getting that alert via phone or email that we have a new lead on our site. We immediately grin, day dream for a quick second of what it may hold in store for us, and head to the computer to check it out and make the sale. But sometimes the excitement quickly turns into frustration because it doesn’t seem too likely we will be able to get in touch with J Smith at 555-1212 or be able … Read More »
One Route to Build a Differentiated Community Offering
by Drew Meyers on 7:41 pm April 26, 2012
Wouldn’t it be awesome if you had something that you could talk about with every single home owner (and renter) in your community? Something that wasn’t a real estate conversation per say, but entirely relevant to your line of work. Wouldn’t it be awesome if that something was something home owners shared and discussed with each other, on their own? Wouldn’t it be awesome if your name was brought up every single time that “something” was talked about? Wouldn’t it be awesome if you owned … Read More »
Business Idea for the Young Guns – International Real Estate Listings IDX, Built Within a WordPress Plugin
by Drew Meyers on 6:30 am April 24, 2012
Background: I firmly believe business ideas are worth next to nothing; execution is everything. Additionally, I’ve talked to no fewer than 3 others who are either working on this or have thought about working on it — which is a good sign in my book since it means I’m not the only idiot who thinks there is a market for it. If there aren’t at least 5 or 10 people working on a given idea, it’s probably not a very good idea to begin with. In truth, … Read More »
#retechchat Topic of Conversation – Email Hacks (Plugins, Programs, and Productivity)
by Jeff Riber on 12:29 pm April 23, 2012
Tonight’s topic of conversation will be Email Hacks (Plugins, Programs, and Productivity). For a quick read on a few existing plugins and productivity apps check out: Seven Gmail Add-ons That Make Email Suck Less. If you have questions, want to learn, or just lurk – join the conversation Monday (4/23/12) at 6 PM PST / 9 PM EST. For those who want to participate in #retechchat Monday evening, there are a few options: Follow the #retechchat hashtag Add a search column to Tweetdeck for the hashtag … Read More »
Zillow Realty, and a Couple Other Recent Industry Stories
by Drew Meyers on 3:58 am
There have been a number of issues going on in the industry recently, and some of them haven’t been covered here on Geek Estate — so thought I’d do a quick recap: 1. Rumors that Zillow will become a Brokerage (AGBeat story) Zillow Realty has a nice ring to it, and they’d probably even sign up a few agents if they flipped the switch. But honestly? Do you really think a brokerage is Zillow’s grand plan? They make their money selling technology and marketing services to … Read More »
Where are the real estate young guns?
by Greg Fischer on 7:54 am April 20, 2012
Got your attention? Good. You do realize that a 27 year old just bought out a 28 year old for a billion dollars last week? This is just the most recent W in the “win column” for the young guns of the world and there are dozens of examples of how young guns are changing industries and even changing the world for the better. Why is this phenomenon almost non-existent in the real estate industry and what will it cost us if we continue to let “The … Read More »
Geek Build 2012 Update – Moving forward to design…
by Daniel Bacon on 6:45 am April 18, 2012
A lot has happened with Geek Build 2012 in the past month, and we thought it would help to summarize what we have accomplished and explain where we are in the process. About one month ago we got the steering committee decision recommending www.wpengine.com for hosting, at $29/month. After that Drew put up a great content checklist for a real estate website. Next up was the IDX choice. IDX being arguably the most important decision we saw a lot of posts on the subject, and … Read More »
Trulia vs Zillow – Home Page Design Differences
by Drew Meyers on 11:23 am April 15, 2012
I just spent a few minutes taking a look at the home page of both Zillow (my former employer) and Trulia. As a shareholder of Zillow, I’m always curious what their main competitor, Trulia, is doing and how they are publicly positioning themselves. As you know, Zillow’s entire home page is 100% focused on getting people to search. And I agree with Joel’s recent post on 1000watt that Zillow is consciously moving away from the Zestimate in its branding. One interesting find when comparing the two home pages … Read More »
Trulia Hires Todd Carpenter to be Senior Manager of Industry Engagement
by Drew Meyers on 10:40 am April 12, 2012
In the latest version of talent war within the real estate industry, Trulia nabbed Todd Carpenter to be their Senior Manager of Industry Engagement. This follows Zillow’s recent big name hires of Bob Bemis and Jay Thompson. Who’s the next big name that’ll be in the news, and which company will they go to? Any guesses?
Author Rank is Coming
by Drew Meyers on 5:47 am
Have you heard the term “author rank” yet? If not, you’re going to start hearing it soon if you follow the online marketing and SEO industries at all. What is it? From Google’s Agent Rank patent. The identity of individual agents responsible for content can be used to influence search ratings. Assuming that a given agent has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that agent will be promoted relative to unsigned content or … Read More »
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