Move, SocialBios, and Conversion
by Drew Meyers on 12:09 pm July 18, 2011
The acquisition of SocialBios by Move is a smart strategic move. Why? Several reasons It’s “social” — which means it’ll generate some buzz in the industry (the fact that this post has 55 re-tweets should tell you something) and give their sales team something else to speak to agents and brokers about Though I haven’t spent an immense amount of time analyzing it, the actual socialbios product seems like a winner on all fronts — and can help agents convert more leads to clients Gives … Read More »
The Realtor.com, Trulia, Zillow Ad Network Race
by Drew Meyers on 12:05 pm March 11, 2011
When it comes to real estate ad networks – Zillow has Yahoo! Real Estate & hundreds of newspapers. Trulia has CNNMoney. Realtor.com has MSN. Realtor.com just announced their deal with BlockShopper.com yesterday. I think, over the next 12-24 months, we will see a race between Zillow, Trulia, and Move (Realtor.com) to sign up the next wave of niche real estate sites and media outlets to their respective ad networks. Building an inside sales team to sell ads is an extremely expensive undertaking, but required to reach agents all over the country. … Read More »
My Hunch on the NAR/Realtor.com Announcement
by Drew Meyers on 2:32 am September 20, 2010
This is just a hunch, but I believe the fact that NAR has allowed Realtor.com to aggregate MLS data & syndicate all their listings is a direct response to the Zillow deal with Yahoo! Real Estate. Zillow will be syndicating all their listings to Yahoo! Real Estate, which means by putting a listing on Zillow an agent instantly gets it in front of 20+ million UUs (granted, obviously not all of those 20 million will see a particular listing). Realtor.com realizes their sales team no … Read More »
Behind “Door #1″ at Inman Connect … “Fear & Embarrassment”
by TheRECoach on 9:51 am July 15, 2010
“This is not my Locker” I know it is inevitable that I will be asked (perhaps 100′s of times) “What did you learn from Inman Connect SF this week”? or “What was the most interesting thing you learned at Inman Connect SF”? or some variation of that general question. In years past I may have made something up to illicit a response like “That’s Nice” or “Wow, that’s great!”, but NOT this year! This year something very accidental, yet incredibly enlightening happened and it all … Read More »
