Marketing category archives

With the recent news of existing July home sales plunging (27.2%) to its lowest level in approximately 15 years. Some economists are predicting a double dip recession. A couple reasons are because a lot of the banks are holding foreclosures off the market along with weak employment numbers. It would be great to hear your [...]

High quality online media is an important aspect of real estate marketing that is often lacking from many real estate agents’ marketing plans. The majority of the industry’s use of media in online marketing consists of low quality photographs taken by the agent’s $200 consumer digital camera, or perhaps the all-too-familiar “fish bowl” experience while [...]

Last week I attended Raincamp hosted by Active Rain in San Diego.  I thought it a good idea to step off of my own platform of what I know about online marketing for the real estate industry and simply see what others are doing to be successful so I could apply it to my web [...]

That’s the question I want to put out there for everyone. In the world of PPC, there are many players. For today’s discussion, I’m going to focus on Google since they own 80%+ of the market. What’s remarketing you ask – great, glad you did. According to Wikipedia, Retargeting (or Remarketing as Google calls it [...]

There is a lot of buzz out there about how great it is to get property listings from your IDX on your site indexed. There are some that say it brings a great benefit for SEO and others that think it is more important because of the increased traffic it brings.  I have had the [...]

According to Wikipedia: Social search or a social search engine is a type of web search that takes into account the Social Graph of the person initiating the Search Query. When applied to web search thisSocial Graph approach to relevance is in contrast to established algorithmic or machine-based approaches where relevance is determined by analyzing the text of [...]

“This is not my Locker” I know it is inevitable that I will be asked (perhaps 100′s of times) “What did you learn from Inman Connect SF this week”? or “What was the most interesting thing you learned at Inman Connect SF”? or some variation of that general question. In years past I may have [...]

I’ve now touched on the importance of building trust and the most important factor to keep in mind when building your sphere. With this post (my 3rd and final post on “sphere building”), I wanted to explain HOW I go about networking/sphere building/relationship building on a regular basis. As I said before, networking is a [...]

Okay, I guess I lied yesterday when I said this was a two part post — I’m splitting the topic of “sphere building” into three posts because it’s such a large and important topic. Yesterday, I posted about the importance of building trust as a way to build your sphere. Today, I wanted to take [...]

I always hear people telling agents that “building their sphere” is the most important thing they can do for their business. I certainly agree and often tell agents the same thing myself. Particularly for those in the real estate business, the amount of money you make is often directly related to how large your network [...]

When Eric Bryant wrote the original Kiss Your “RSS” Good-bye, he was referring to RSS feeds being a thing of the past as social networking sites like Twitter provided a filter for really good articles, “Kinda like a ‘Human Aggregator’”. I thought this was a smart observation, but Eric’s post had to do with RSS [...]

I am always looking for new effective ways to drive more traffic to my site and help others do the same, so I wanted to explore the most effective ways to do that without organic search engine rankings. Not everyone can get in the top 10 on Google. Luckily that is not the only way [...]