Marketing
« Previous EntriesThe “Miranda Rights” of Real Estate
Monday, May 12th, 2008We are all familiar with the Miranda Rights (some of us more than others) that are given to a suspect when they are arrested, right?? here is the FULL version below (not the stripped down version you see on TV)…
You have the right to remain silent and refuse to answer questions. Do you understand?
Anything you […]
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Real Estate Video Hosting - Viral Websites
Sunday, May 11th, 2008With all the video hosting sites available on the Internet today, and many of them for FREE, which one is the best site to be hosting your “Real Estate Videos?” That’s simple. Youtube right? Why not Google or Yahoo? I have been looking into many of the video hosting sites on […]
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Tips to Using Video to Help Sell Properties
Wednesday, May 7th, 2008Doug Heddings, who covers the Manhattan market at True Gotham, has built a great brand for himself with the help of video. However, he gets more than branding from his video efforts — he actually uses video to help move properties. Doug was a guest on Inman TV on Friday and gave some great tips […]
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Increasing Business By Defaults
Friday, May 2nd, 2008In August of 2005, the real estate market began to shift and adjust. Notice of Default recordings were on the rise, Trustees Sales began to emerge, then the Foreclosures, REO’s, (Bank Owned) and Real Estate Auctions started to dominate many of our markets across the country.
I’ve discovered a way using technology and information, to […]
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The Bar is Rising For Real Estate Photography
Monday, April 28th, 2008Last Friday (April 25) we put on what I think is the first ever Real Estate Photography workshop. The sign-up process was a good indication of the current popularity of this subject. We sold out a week in advance. We sold several canceled seats almost instantly and I was still getting requests to attend the […]
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For Real Estate or for “Piece of Mind”, Digsby is “The Bomb”
Monday, April 28th, 2008Thanks to my newest BFF’s at makeuseof.com (an absolute must for any RSS Reader), I have found Digsby! I have been looking long and hard for an application that can allow me “All-in-one” access to my Emails, Social Networks (Twitter, Facebook, & MySpace), and my IM accounts (Yahoo Messenger, AIM, MSN, ICQ, Google Talk, and […]
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A word of advice to Real Estate Agents who Blog, the power of social networking can be a “double-edged sword”
Tuesday, April 22nd, 2008In what can only be described as an amazing commentary on the true power of Social Networking, one incredibly ignorant RedFin representative, Carol Hian, wrote a scathing Blog post on her RedFin Blog about a fellow “Twitterer” and Facebook friend, Kris Berg and her husband Steve. In which she not only referes to them as […]
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Light, Bright Real Estate Photos Without Lighting
Monday, April 21st, 2008On my last shoot of a home in Issaquah, I tried a technique that is becoming popular with real estate photographers. It’s called High Dynamic Range (HDR for short) or Exposure Fusion. This technique allows you to produce interior photos that are light and bright without using any complicated lighting equipment. The way this works […]
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Kudos to a Creative Marketing Twist
Friday, April 18th, 2008
Image from here.
I have been brainstorming creative ways to approach marketing from a real estate standpoint and for some inspiration, regularly read my Bloglines feed. I came across this post on BloodhoundBlog by Greg Swann and had to smile as it’s a great example of the type of marketing ideas I have been looking […]
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“Link Love”, Peace, and Real Estate 2.0!!!
Monday, April 14th, 2008Some weeks are just better than others when it comes to reaping the benefits of Blogging and Blog-Surfing. Over the past 5 days I have found MakeUseof.com, a fantastic post by Matt Rathbun, and a web 2.0 tool that every stinkin Realtor/Real Estate Agent/Anybody in Real Estate should be using, without fail…because once again, the […]
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Every “Real Estate Batman” needs a “Geek Estate Robin”! Unless they want to fade away…
Tuesday, April 8th, 2008Batman had Robin, The Lone Ranger had Tonto, Martin had Lewis, Kobe/Shaq, Gates/Allen…the list of successful “TEAMS” is endless. They accended to the highest levels of their crafts and became “icons”, “inspirations”, and most of all very very successful (Rich)!
In Real Estate, the “Team” concept has been around for decades. Mostly husband and wife, mother and daughter, […]
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Going “Viral” is a Real Estate Agents Dream Come True!
Tuesday, April 1st, 2008Yesterday on my personal blog I wrote of the concept of going “Viral” as it pertained to a recent segment I was featured in on a local news program regarding how the Internet is effecting Real Estate in the California Central Valley. Well that clip made it to BlipTV, then to websites throughout the company […]
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