Marketing category archives

I would love to get some real hard facts from agents that are actually tracking stats with goals through analytics. Not just agents that think one way is better than the other based on their feelings and their comfort level, but real data. Most likely the agent that is not going to call somebody that [...]

I just watched today’s Whiteboard Friday from Rand at SEOMoz and this week’s high level point is that brand power is going to lead to better SEO, and I certainly agree. If you have a stronger brand, you’re more likely to get a link, get re-tweeted, or clicked on in search results. I thought I’d [...]

Creating A Conduit Toolbar for Internet Browsers

Conduit.com is a site that allows you to create a “custom” toolbar that works with popular Internet browsers like Microsoft’s Internet Explorer, Mozilla Firefox, and Safari.  The toolbar can be custom created from scratch, then offered as an additional tool allowing users a direct interface or “Conduit” to the [...]

What the heck is a RainCamp™? Isn’t it really a TechCamp?  Is RainCamp™ anything like REBarCamp?  Maybe you heard this is an event for ActiveRain only?  What makes RainCamp™ different, and why would you want to attend?  Do I have to pay a fee to attend a RainCamp™?  What’s the true value and benefit of [...]

Last week we found that even in this pretty techy community, many people are not relying heavily on the web for their closings.  I have a theory that it’s all about the follow up, or lack thereof.  Let’s find out.

As many social media experts, gurus, and ninjas try to “monetize” social media for their clients, others are focusing simply on the connection and interaction with clients.  Dare I say “engaging”?  Engagement used to be for when 2 people decided to get married, but today it has quickly become the reason you use Twitter, Facebook, [...]

Aloha Tony did a survey in recent post that asked, “What percentage of your closings come from the web leads on your personal site? “.  I was amazed to see the high percentage of net savvy Geek Estate agents in the 0 -25% range. I would assume that most of the people that took the [...]

I wanted to congratulate fellow Geek Estate contributor Steve Jagger (and his friend Shane Gibson) for releasing a new book in the Amazon store for $25 — Sociable – “How Social Media is Turning Sales and Marketing Upside-down”
I haven’t read the book, but Steve does know a thing or two about social media, so I [...]

Last Monday, Stacey Harmon (Pango Group’s Director of Social Media) and Myself, were blessed with a unique opportunity to host a “Meetup” for the Jan 4th 2010 Virtual BarCamp (VREBC) at First Team Real Estate in beautiful Costa Mesa Ca.
                As one of the “Original BarCampers” dating back to its inception in S.F., prior to [...]

After hundreds of changes and experimentation with various email campaigns, I offer the 7 most important things I’ve learned about drip campaigns for real estate

There is a question in Zillow Advice from Kathy Toth that I want to throw out to the tech savvy audience here on Geek Estate:
What closings did you have in 2009 from social media; what sources and how many units. What ROI?
Any feedback for Kathy regarding what ROI you saw from social media in [...]