Category Archives: E-Mail

I’m as big a fan of email communications as the next guy, but emails must be sent with my permission. Or I have to know the person emailing me. Or heard their name from someone at least. Or be able to find out how I know them online. Or they have a service/product that I’m LOOKING for. The other day, I received the following email in my inbox that satisfied none of those filters with the title Opt-In for emails from CENTURY 21 Premier Group: … Read More »

Drip email campaigns seem to be one of the big marketing ideas agents are using these days… Agents are actually taking the users that are signing up on their websites to receive new listing email alerts of new properties and placing them on a drip email campaign. Isn’t sending the user something they really didn’t sign up to get, considered SPAM? Aren’t the actual new listing updates dripping on them enough (something they actually signed up for)? Is this just another way for agents to … Read More »

As many social media experts, gurus, and ninjas try to “monetize” social media for their clients, others are focusing simply on the connection and interaction with clients.  Dare I say “engaging”?  Engagement used to be for when 2 people decided to get married, but today it has quickly become the reason you use Twitter, Facebook, and other social media outlets.  In fact, it might be the most overused word of 2009.  We all agree social media and engagement are here to stay though, at least … Read More »

After hundreds of changes and experimentation with various email campaigns, I offer the 7 most important things I’ve learned about drip campaigns for real estate Read More »

“Mr. Watson, come here, I need you”…recognize those infamous words? I hope so, they are the words spoken by Alexander Graham Bell to his assistant, Mr. Watson (Is this the same guy that Sherlock Holmes called “Homey”?). History has recorded this as the very first phone call. From this point, we have evolved through countless upgrades, to today’s “standard”… the PDA or Smart-phone.  Yet, when discussing the concept of “Drip Marketing” it’s the “lil brother” of the phone, the email, that first comes to mind! Imagine how … Read More »

About a month ago, I got tipped by a developer buddy of mine, Stephen Parker about a powerful new platform called GoodBarry. Originally out of Australia, this platform markets itself as providing a complete online business solution to turn your website into an efficient money making machine. So, I tried it. For about a couple of days. I took that long for me to switch my company website to them. Features When they say complete solution they mean just that. In one dashboard, you can … Read More »

Ok great! Please contact me at any of my links and I will give you my address, so you can send a check. Please try to send it immediately after reading the Blog, I have 2 kids in College, and Spring tuition is due!! Ok, now for the serious side. As most of you already know, I have the worlds greatest job! I get to spend countless hours on line researching the latest web 2.0 “Cool Tools” (that’s what I call them), determine what may … Read More »

Ok, I don’t know about you guys, but for me it seems that my best thoughts come to me when I am “Going Potty” or driving on the freeway! the 2 most inopportune times in life to (jott) down a note. Until now it has frustrated the heck out of me…AAAARRRGHH (mean sound). then (while I was sitting on the “Porcelain God” of course) DOOOINNGG! it came to me…Web 2.0 saves the day again! Da Da Da (not to be confused with De De De) … Read More »

I’m sure most everyone is already familiar with Top Producer. If not, it is basically THE tool for agents to manage their contacts, set up action plans, and anything else you would need to do on a day to day basis. For anyone who doesn’t know how it runs on a technical level, it uses a Java machine to transform Internet Explorer into a robust email client, database manager, scheduler and more all hosted on company servers. Working with agents, I have heard a lot … Read More »

Drip campaigns are something many agents use today to help manage their leads — lets take a look at what makes a Drip Campaign tick. For me, Drip Campaigns have always been broken up into 3 main parts Campaign Templates Email Content. Campaigns: The Campaign itself is basically defined as your list of emails that are organized in chronological order. Typically, each client is assigned to only one campaign as to not confuse the client. Campaigns are targeted to a specific type of client. You … Read More »