Category Archives: Impression Advertising

There’s a great post over at SEOMoz on the topic of “retargeting”. What is it? It is the form of marketing in which you target users who have previously visited your website with banner ads on display networks across the web I encourage you to go over and read the post in full. I’m guessing there aren’t many agents using this marketing strategy, but are there any brokers reading this that have tried it? If so, would love your feedback as to whether you’ve had … Read More »

That’s the question I want to put out there for everyone. In the world of PPC, there are many players. For today’s discussion, I’m going to focus on Google since they own 80%+ of the market. What’s remarketing you ask – great, glad you did. According to Wikipedia, Retargeting (or Remarketing as Google calls it inside Adwords) is… is a form of online targeted advertising by which online advertising is delivered to consumers based on previous Internet actions that did not in the past result … Read More »

When I was attending Real Estate Bar Camp in Seattle I had the good fortune to meet a number of the crew at Zillow including Rich Barton, Spencer Rascoff, Drew Meyers and David Gibbons. Spencer was especially friendly and inviting and remained so even after he found out that I was Geordie Romer not Geordy Rostad of Windermere. From those introductions, and subsequent emails and phone calls to David about all the glitches and issues I had with Zillow, I ended up being invited to … Read More »

I haven’t had much time lately to keep up with my real estate tech news readings, so maybe I missed this announcement on another site. Either way, Microsoft’s absolutely incredible Photosynth technology has been released to the public for a bit over two weeks now, and already I’m starting to see some pretty cool virtual tour- like “synths” start to pop up for different property listings across the country. Check ‘em out. Here is one of the better synths I found of a listing’s interior. … Read More »

Google will be retiring the AdSense Referrals program during the last week of August. Are you a Google Affiliate or Publisher? Here are some alternative options they are asking users to consider before this version of AdSense goes away: The Google Affiliate Network as part of the integration of DoubleClick, the DoubleClick Performics Affiliate Network, will now operate as the Google Affiliate Network for advertisers targeting users located in the United States. The AdSense Referrals program enables publishers to apply for advertiser programs and get … Read More »

In what can only be described as an amazing commentary on the true power of Social Networking, one incredibly ignorant RedFin representative, Carol Hian, wrote a scathing Blog post on her RedFin Blog about a fellow “Twitterer” and Facebook friend, Kris Berg and her husband Steve. In which she not only referes to them as “Barbie & Ken”, but oversteps the bounds of Blogging and good taste, by utilizing her privilege to complete a personal agenda of bashing through jealousy. Miss Hian certainly found out … Read More »

Trulia has introduced “Trulia Agent Featured Listings“. Here’s the highlights: Features: Photo & contact info. featured on your Trulia listings, as well as a new email tool enabling consumers to email property inquiries directly to your mailbox Totally new, enhanced property detail page embedded with useful neighborhood stats (see attached mock) Listings featured in top three search results (based on search relevancy) Weekly traffic reporting details the number of times a listing is viewed on site and visitors sent to your Web site from Trulia … Read More »

Whether it be Google, Microsoft, Yahoo, Zillow (my employer), Facebook, or somewhere else — I think it’s safe to say many real estate professionals are actively advertising online. For those who do advertise online, you should be giving some thought to the “landing page” that consumers are directed to once they click on your ad. If you haven’t already, now is a good time to start. An effective landing page is the single best way to increase your conversion rate for gathering leads from your … Read More »

While browsing Zillow Discussions yesterday, one ad just popped out at me. Upon seeing it, I was immediately compelled to click on it. Why? The ad was interactive; it allowed me to control the ad. Here’s the ad that I am referring to — browse over the icons at the bottom of the ad and you’ll see what I mean (sorry for all the white space around the ad – I haven’t figured out this kimili flash embed program yet). Here’s a larger version of … Read More »

Thanks to the Men of Sellsius, I jumped into Animoto to see what the buzz was about. This site is slick. You can quickly make “videos” of pictures you supply, sync’ed to music with spiffy transitions. Here is one I put together for a listing. The service is free, but that limits you to creating 30 second clips. Unlimited use for longer videos is only $30/year. There are some limitations with Animoto that may annoy those who want complete control. It decides the transitions and … Read More »