Impression Advertising

A word of advice to Real Estate Agents who Blog, the power of social networking can be a “double-edged sword”

Tuesday, April 22nd, 2008

In what can only be described as an amazing commentary on the true power of Social Networking, one incredibly ignorant RedFin representative, Carol Hian, wrote a scathing Blog post on her RedFin Blog about a fellow “Twitterer” and Facebook friend, Kris Berg and her husband Steve. In which she not only referes to them as […]

Popularity: 4% [?]

Trulia Adds Featured Listings

Thursday, November 8th, 2007

Trulia has introduced “Trulia Agent Featured Listings“.
Here’s the highlights:
Features:
Photo & contact info. featured on your Trulia listings, as well as a new email tool enabling consumers to email property inquiries directly to your mailbox
Totally new, enhanced property detail page embedded with useful neighborhood stats (see attached mock)
Listings featured in top three search results (based on […]

Popularity: 6% [?]

Tips to an Effective Landing Page

Friday, October 26th, 2007

Whether it be Google, Microsoft, Yahoo, Zillow (my employer), Facebook, or somewhere else — I think it’s safe to say many real estate professionals are actively advertising online. For those who do advertise online, you should be giving some thought to the “landing page” that consumers are directed to once they click on your ad. […]

Popularity: 6% [?]

Smart Advertising - Interactive Ads

Wednesday, September 26th, 2007

While browsing Zillow Discussions yesterday, one ad just popped out at me. Upon seeing it, I was immediately compelled to click on it. Why? The ad was interactive; it allowed me to control the ad. Here’s the ad that I am referring to — browse over the icons at the bottom of the ad […]

Popularity: 4% [?]

Animoto Rocks

Sunday, September 9th, 2007

Thanks to the Men of Sellsius, I jumped into Animoto to see what the buzz was about.
This site is slick. You can quickly make “videos” of pictures you supply, sync’ed to music with spiffy transitions. Here is one I put together for a listing.
The service is free, but that limits you to creating 30 second […]

Popularity: 5% [?]