Impression Advertising category archives

That’s the question I want to put out there for everyone. In the world of PPC, there are many players. For today’s discussion, I’m going to focus on Google since they own 80%+ of the market. What’s remarketing you ask – great, glad you did. According to Wikipedia, Retargeting (or Remarketing as Google calls it [...]

When I was attending Real Estate Bar Camp in Seattle I had the good fortune to meet a number of the crew at Zillow including Rich Barton, Spencer Rascoff, Drew Meyers and David Gibbons. Spencer was especially friendly and inviting and remained so even after he found out that I was Geordie Romer not Geordy [...]

I haven’t had much time lately to keep up with my real estate tech news readings, so maybe I missed this announcement on another site. Either way, Microsoft’s absolutely incredible Photosynth technology has been released to the public for a bit over two weeks now, and already I’m starting to see some pretty cool virtual [...]

Google will be retiring the AdSense Referrals program during the last week of August. Are you a Google Affiliate or Publisher? Here are some alternative options they are asking users to consider before this version of AdSense goes away: The Google Affiliate Network as part of the integration of DoubleClick, the DoubleClick Performics Affiliate Network, [...]

In what can only be described as an amazing commentary on the true power of Social Networking, one incredibly ignorant RedFin representative, Carol Hian, wrote a scathing Blog post on her RedFin Blog about a fellow “Twitterer” and Facebook friend, Kris Berg and her husband Steve. In which she not only referes to them as [...]

Trulia has introduced “Trulia Agent Featured Listings“. Here’s the highlights: Features: Photo & contact info. featured on your Trulia listings, as well as a new email tool enabling consumers to email property inquiries directly to your mailbox Totally new, enhanced property detail page embedded with useful neighborhood stats (see attached mock) Listings featured in top [...]

Whether it be Google, Microsoft, Yahoo, Zillow (my employer), Facebook, or somewhere else — I think it’s safe to say many real estate professionals are actively advertising online. For those who do advertise online, you should be giving some thought to the “landing page” that consumers are directed to once they click on your ad. [...]

While browsing Zillow Discussions yesterday, one ad just popped out at me. Upon seeing it, I was immediately compelled to click on it. Why? The ad was interactive; it allowed me to control the ad. Here’s the ad that I am referring to — browse over the icons at the bottom of the ad and [...]

Thanks to the Men of Sellsius, I jumped into Animoto to see what the buzz was about. This site is slick. You can quickly make “videos” of pictures you supply, sync’ed to music with spiffy transitions. Here is one I put together for a listing. The service is free, but that limits you to creating [...]