Keyword Advertising category archives

Last week I attended Raincamp hosted by Active Rain in San Diego.  I thought it a good idea to step off of my own platform of what I know about online marketing for the real estate industry and simply see what others are doing to be successful so I could apply it to my web [...]

That’s the question I want to put out there for everyone. In the world of PPC, there are many players. For today’s discussion, I’m going to focus on Google since they own 80%+ of the market. What’s remarketing you ask – great, glad you did. According to Wikipedia, Retargeting (or Remarketing as Google calls it [...]

I am always looking for new effective ways to drive more traffic to my site and help others do the same, so I wanted to explore the most effective ways to do that without organic search engine rankings. Not everyone can get in the top 10 on Google. Luckily that is not the only way [...]

Aloha Tony did a survey in recent post that asked, “What percentage of your closings come from the web leads on your personal site? “.  I was amazed to see the high percentage of net savvy Geek Estate agents in the 0 -25% range. I would assume that most of the people that took the [...]

After my meeting with Zillow, a more valuable meeting may have taken place downstairs after our final handshake with the generous Zillow staff.  I had a discussion with Geordie Romer of Windermere about how dominating specific obscure neighborhoods could produce hotter leads than a normal generalized campaign.  He told me something profound that inspired me [...]

Open houses are NOT dead.  Not by a long shot.  Just recently I posted on Zillow after Spencer Rascoff praised a local Realtor in his neighborhood who was working a listing very hard.  Buyers and shoppers have access to plenty of information now.  They want to see homes when they want but they don’t always [...]

Google will be retiring the AdSense Referrals program during the last week of August. Are you a Google Affiliate or Publisher? Here are some alternative options they are asking users to consider before this version of AdSense goes away: The Google Affiliate Network as part of the integration of DoubleClick, the DoubleClick Performics Affiliate Network, [...]

Some weeks are just better than others when it comes to reaping the benefits of Blogging and Blog-Surfing. Over the past 5 days I have found MakeUseof.com, a fantastic post by Matt Rathbun, and a web 2.0 tool that every stinkin Realtor/Real Estate Agent/Anybody in Real Estate should be using, without fail…because once again, the [...]

Let’s just say that I’m having lunch with Sergei Brin and he asks me for my opinion on how to make Google Adwords better. (Official odds – 1 in 999999999999999999999999; look it up!). This would be my response: RSS Feeds and Google Adwords! Here’s why. We have been using Google Adwords for about two years [...]

Lots of educational events going on these days for agents to learn techniques for how to stay competitive in the ever changing real estate market.  Dustin has one, so does the team at Bloodhound and the SEO and Google Adwords trainers from Reachd have arranged to hold an exclusive event at Zillow that will focus [...]

Whether it be Google, Microsoft, Yahoo, Zillow (my employer), Facebook, or somewhere else — I think it’s safe to say many real estate professionals are actively advertising online. For those who do advertise online, you should be giving some thought to the “landing page” that consumers are directed to once they click on your ad. [...]

I was at the California Realtor Expo last week in Anaheim (though only for Thursday) and ran into Kris Hutchinson, the CEO of Magnifi Online. Magnifi Online is a company that provides a range of services relating to search engine marketing, including: search engine optimization (SEO) search engine marketing (SEM on Yahoo!, MSN, and other [...]