Category Archives: Keyword Advertising

The advantages of search are widely talked about; even elementary to some. We’ve all heard it before, but do we really appreciate it enough to invest enough time and cash that actually hurts on the onset? Read More »

If you own a web site, you may have seen web traffic reports for your site. Every website host provides some form of traffic analysis tools and reporting features as a part of their web hosting package. Based on my experience, many site owners are neither aware of their potential nor do they make use of those (sometimes) powerful tools that come free with your paid subscription. Here are some key information you can get out of traffic reports: Most popular pages of your web … Read More »

Last week I attended Raincamp hosted by Active Rain in San Diego.  I thought it a good idea to step off of my own platform of what I know about online marketing for the real estate industry and simply see what others are doing to be successful so I could apply it to my web site. While I picked up a lot of good information, there are a few useful websites that I’d like to quickly share with you that I discovered from Raincamp and … Read More »

That’s the question I want to put out there for everyone. In the world of PPC, there are many players. For today’s discussion, I’m going to focus on Google since they own 80%+ of the market. What’s remarketing you ask – great, glad you did. According to Wikipedia, Retargeting (or Remarketing as Google calls it inside Adwords) is… is a form of online targeted advertising by which online advertising is delivered to consumers based on previous Internet actions that did not in the past result … Read More »

I am always looking for new effective ways to drive more traffic to my site and help others do the same, so I wanted to explore the most effective ways to do that without organic search engine rankings. Not everyone can get in the top 10 on Google. Luckily that is not the only way to get users to our sites. I have come up with a list of different ways agents can drive traffic to their sites. I have put them in order of … Read More »

Aloha Tony did a survey in recent post that asked, “What percentage of your closings come from the web leads on your personal site? “.  I was amazed to see the high percentage of net savvy Geek Estate agents in the 0 -25% range. I would assume that most of the people that took the survey focus a large amount of time working on and energy driving traffic to their sites. I tried to come up with a list of the various reasons why the … Read More »

After my meeting with Zillow, a more valuable meeting may have taken place downstairs after our final handshake with the generous Zillow staff.  I had a discussion with Geordie Romer of Windermere about how dominating specific obscure neighborhoods could produce hotter leads than a normal generalized campaign.  He told me something profound that inspired me to really step up my marketing campaign.  He said that people searching on Google for more specific things are further along in the buying process.  Basically, someone searching for “Seattle … Read More »

Open houses are NOT dead.  Not by a long shot.  Just recently I posted on Zillow after Spencer Rascoff praised a local Realtor in his neighborhood who was working a listing very hard.  Buyers and shoppers have access to plenty of information now.  They want to see homes when they want but they don’t always want to “waste” their real estate agent’s time.  Just recently I got an offer on one of my listings as a direct result of hold an open house.  Had it … Read More »

Google will be retiring the AdSense Referrals program during the last week of August. Are you a Google Affiliate or Publisher? Here are some alternative options they are asking users to consider before this version of AdSense goes away: The Google Affiliate Network as part of the integration of DoubleClick, the DoubleClick Performics Affiliate Network, will now operate as the Google Affiliate Network for advertisers targeting users located in the United States. The AdSense Referrals program enables publishers to apply for advertiser programs and get … Read More »

Some weeks are just better than others when it comes to reaping the benefits of Blogging and Blog-Surfing. Over the past 5 days I have found MakeUseof.com, a fantastic post by Matt Rathbun, and a web 2.0 tool that every stinkin Realtor/Real Estate Agent/Anybody in Real Estate should be using, without fail…because once again, the excuses have been thwarted by the fact that it is FREE!!! Hello, gratis, without cost, No Denero Gringo!!! 1)  - MakeUseof.com – Blog/Website/Info Chest, that I would categorize as “Tech … Read More »