Lead Acquisition
« Previous EntriesIncreasing Business By Defaults
Friday, May 2nd, 2008In August of 2005, the real estate market began to shift and adjust. Notice of Default recordings were on the rise, Trustees Sales began to emerge, then the Foreclosures, REO’s, (Bank Owned) and Real Estate Auctions started to dominate many of our markets across the country.
I’ve discovered a way using technology and information, to […]
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“Link Love”, Peace, and Real Estate 2.0!!!
Monday, April 14th, 2008Some weeks are just better than others when it comes to reaping the benefits of Blogging and Blog-Surfing. Over the past 5 days I have found MakeUseof.com, a fantastic post by Matt Rathbun, and a web 2.0 tool that every stinkin Realtor/Real Estate Agent/Anybody in Real Estate should be using, without fail…because once again, the […]
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Prudential Has Even More Up Their Sleeve…
Friday, March 21st, 2008What a week for Prudential Real Estate, I guess scheduling a National Convention in New Orleans has spurred some sort of Revolutionary thought process or perhaps Bourbon St has “relaxed” the decision makers to the point where they have a new found understanding of Web 2.0. No matter what the reason, anyone working under “The […]
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It’s Official Now, Cause Yahoo! Says so…Trulia and Pru Unite.
Tuesday, March 18th, 2008For those of you who actually read The Coaches Blogs (thanks to both of you BTW), you remember my post on March 10th stating a new relationship with Trulia.com. Well it’s official now as witnessed by this Yahoo post.
What does this mean for Prudential Realtors and offices? First and foremost, this we will give them the “inside track” with […]
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“Old School” Real Estate vs “Tech Savvy” Agents
Friday, March 14th, 2008I have coffee every weekday morning with a group of guys at our local Starbucks. Yesterday our resident “Answer Man”, Gerry (Gerry is like 50 yrs old or so), ran across a young “Tech Savvy” Real Estate Agent in line with a rather unique hairdo….
“Tech Savvy” Real Estate Agent
…Ok, so while Gerry is staring at […]
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“Forced Registration”: Pros and Cons
Wednesday, February 13th, 2008There is a debate going on among real estate professionals –
To force registration, or not to force registration, that is the question. How you chose to answer it says a good deal about what your business philosophy is. Is one choice better than another? Let’s look at the pros and cons.
Why do you have a […]
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How we use technology to manage a large database of prospects and clients.
Wednesday, January 2nd, 2008In any given month we touch several thousand leads from a variety of sources. New leads are allocated in real time to our loan officers during their assigned shift based on a variety of factors including the states they are licensed in. To manage this volume, we use Marksman, a CRM tool developed by […]
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Images and SEO
Thursday, December 27th, 2007A picture may be worth a thousand words to you and I but an image is meaningless to search engines until you describe it to them. In this simple video, Matt Cutts from google explains how to use the alt tag to ensure that search engines index your image content. If you’re trying to lift […]
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How to use RSS to drive more traffic to your site, getting you more leads and more business
Thursday, November 29th, 2007Do you know what a stealth site is? Putting it simply, this is an unbranded, simple web page that you use to draw traffic to your site, or to generate leads. Many agents have multiple stealth sites that they maintain on a regular basis. I am here to show you how you […]
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Trulia Adds Featured Listings
Thursday, November 8th, 2007Trulia has introduced “Trulia Agent Featured Listings“.
Here’s the highlights:
Features:
Photo & contact info. featured on your Trulia listings, as well as a new email tool enabling consumers to email property inquiries directly to your mailbox
Totally new, enhanced property detail page embedded with useful neighborhood stats (see attached mock)
Listings featured in top three search results (based on […]
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Generation X - Caution: Read Instructions Before Use
Wednesday, October 31st, 2007iPods. Treo 700p. Torents. Guitar Hero. Jager Bombs. Flash Drives. Wikipedia. Google Earth. Rehab (not the AA kind). 802.11a/b/g/n. SMS/MMS.
If you just read this and have no idea what I’m talking about, then chances are, you’re not part of my generation. What is my generation? Well, depending on who you ask, having been […]
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Tips to an Effective Landing Page
Friday, October 26th, 2007Whether it be Google, Microsoft, Yahoo, Zillow (my employer), Facebook, or somewhere else — I think it’s safe to say many real estate professionals are actively advertising online. For those who do advertise online, you should be giving some thought to the “landing page” that consumers are directed to once they click on your ad. […]
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