Lead Acquisition category archives

Last week I attended Raincamp hosted by Active Rain in San Diego.  I thought it a good idea to step off of my own platform of what I know about online marketing for the real estate industry and simply see what others are doing to be successful so I could apply it to my web [...]

That’s the question I want to put out there for everyone. In the world of PPC, there are many players. For today’s discussion, I’m going to focus on Google since they own 80%+ of the market. What’s remarketing you ask – great, glad you did. According to Wikipedia, Retargeting (or Remarketing as Google calls it [...]

Last week we found that even in this pretty techy community, many people are not relying heavily on the web for their closings.  I have a theory that it’s all about the follow up, or lack thereof.  Let’s find out.

As many social media experts, gurus, and ninjas try to “monetize” social media for their clients, others are focusing simply on the connection and interaction with clients.  Dare I say “engaging”?  Engagement used to be for when 2 people decided to get married, but today it has quickly become the reason you use Twitter, Facebook, [...]

Aloha Tony did a survey in recent post that asked, “What percentage of your closings come from the web leads on your personal site? “.  I was amazed to see the high percentage of net savvy Geek Estate agents in the 0 -25% range. I would assume that most of the people that took the [...]

I’m participating on a panel discussion at Real Estate Connect in New York City on Leveraging the Wide Open Web to Create a Rich User Experience: Consumers are looking for more than a house; they are looking for a place to live. The panel is being moderated by Dustin Luther and the panelists are Seann [...]

Ever since Zillow launched rentals a few weeks ago, I’ve becoming more and more convinced that social media marketing in the rental market is a significant missed opportunity for real estate pros as a means to build a future book of business. It’s a given that the vast majority of renters at some point become [...]

Over the past few months, there have been several excellent summaries on website design on Geek Estate. Drew’s post talked about the 9 Essential Principles for Good Web Design and Jeff put together a great article about website design and usability and how it can make a huge difference. When discussing design changes, it can [...]

When I call a prospective client for the first time I don’t use a script to qualify and understand what they’re looking for. Instead, I have a general idea of the things I need to know like number of bedrooms/bathrooms, location and where in the home buying process they are. I begin my initial call [...]

Are you following a script with purpose? A lot of agents say that scripts are not their style. I say that everybody is using a script when following up whether they think so or not. Agents usually follow up with clients and ask the same questions or a variation of them. Most everything we do [...]

Back at Portland’s Real Estate Bar Camp I was intrigued by a discussion led by Galen Ward of Estately about how to increase conversions on real estate websites. How do we take visitors to our blog or website and turn them into closed sales? I’m not sure we came up with any hard and fast [...]