Lead Acquisition
Next Entries »Where’s the Money in Real Estate Blogging?
Thursday, October 18th, 2007Attracting clients is where the money is.
Here’s a great example of someone brought home the bacon in the form of a attracting a client via blogging — Mike Jones, a mortgage lender for Golden Gate Mortgage in Tuscon, AZ. How’d he do it? Ranking for a very specific search on Google — “financing manufactured home […]
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Rateplug Nifty for Agents, Lenders
Thursday, September 20th, 2007The Austin Board of REALTORS® has been investing in some very cool technologies lately. We’re currently transitioning over to MLXchange, which is pretty awesome because it has features that include contact management, agent websites, client gateway pages, etc.
So we’re on the same page, Client Gateways are simple sites that you can easily set up for […]
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Challenging the MLS Data Access Assumption
Saturday, September 8th, 2007I read a post today by Michael Wurzer titled “Is Data Free? Is There No Free Lunch?” at the FBS Blog. By the way, this is phenomenal blog if you have an interest in MLS-related topics. I am not completely sure what FlexMLS does, but their clients are MLS’s. Considering their clientele, […]
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Searching for the Holy Grail of Real Estate Leads
Friday, August 17th, 2007We’re all searching for that perfect real estate lead; the one that calls you out of the blue and says… “I want to buy a $1 million home next week and I want you to represent me”. That’s a no brainer. Who wouldn’t want to be the Realtor who gets that call? The truth is […]
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Findability - It’s Important!
Thursday, August 9th, 2007Many home buyers — 70% according to the California Association of Realtors study — use the internet as an integral part of the home-buying process. They aren’t just looking for homes, they are looking for agents too. In an age where buyers and sellers are doing their research online, it’s important to always, always […]
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Will the Internet Disintermediate Real Estate Agents?
Wednesday, August 8th, 2007Disintermediation – now there is a ten dollar word. “Disintermediation” basically means to “cut out the middle man”.
There are a lot of people out there that feel the free and transparent flow of information on the internet will make the role of the real estate agent obsolete. Proponents of this thought point to the demise […]
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