Listings Syndication category archives

“This is not my Locker” I know it is inevitable that I will be asked (perhaps 100′s of times) “What did you learn from Inman Connect SF this week”? or “What was the most interesting thing you learned at Inman Connect SF”? or some variation of that general question. In years past I may have [...]

I am always looking for new effective ways to drive more traffic to my site and help others do the same, so I wanted to explore the most effective ways to do that without organic search engine rankings. Not everyone can get in the top 10 on Google. Luckily that is not the only way [...]

What is SEO?  Search engine optimization.  Unless you’ve been living under a rock for the last 4 years, you’ve surely heard of it…  But wait,  you are in the real estate industry, right?  This is an industry that has been dragged into technology kicking and screaming the whole way.  We have monopolistic MLS’s that seem [...]

Here is a video with Greg Afarian’s take on those who say “I’ll pass on syndicating MY Listings”. I think most of you will agree it was worth sharing to a broader audience More details available at ZIPVO.com. If you are not currently syndicating your listings, did this video convince you that it’s a good [...]

We know the Diverse team has been busy, but this is working overtime….from Robert on the Diverse Solutions Blog: I’m proud to announce that Diverse Solutions has been working hard to develop a free offering for the Real Estate community. We all know that creating listings in the MLS systems can be time consuming, and [...]

I attended the Legal Counsel Seminar at the National Association of REALTORS® convention in Orlando in November. One of the speakers there was Marcel Bryar, deputy general counsel and vice president at Fannie Mae. He spoke about Fannie Mae’s efforts to prevent foreclosures, handle short sales better, and handle foreclosures better. One thing he mentioned [...]

Amongst the many qualities of a successful real estate agent is their ability to have a rock solid and comprehensive listing strategy to present to their prospective sellers. In recent years, the push to follow the web 2.0 revolution and feed your listings to every real estate website has been the on forefront of brokerage’s [...]

Trying to figure out where to advertise listings on the Internet can be is a daunting task.  If you went to every website that displayed real estate listings and added just one listing to all of them, well, it’s not really possible.  With new listing sites appearing every day, it’s overwhelming to think that you [...]

Let’s break away from the traditional mold and talk about online listing services in Sweden (where I live). Among the first to display listings online Already in 1996 it was possible to search for houses on sale using Internet through the Bovision service. (The service was a spin-off from Capitex a provider of CRM tools for residential [...]

When considering obtaining optimal face-time for your listings in classified sites, we commonly think in-terms of selecting values from a drop-down list, a checkbox…number of baths, bedrooms, garage size, lot size, mountain or ocean view, etc…equally true from perspective of (a) adding a listing and (b) conversely when users search. But there is more for [...]

I’m not sure how many people saw the news that Google Spreadsheets can now be edited by anyone, but the concept of a a wiki-style spreadsheet caught my attention. You now no longer have to “invite” people in order to have them contribute and edit a Google Spreadsheet. With listing syndication hot on people’s minds [...]

Some weeks are just better than others when it comes to reaping the benefits of Blogging and Blog-Surfing. Over the past 5 days I have found MakeUseof.com, a fantastic post by Matt Rathbun, and a web 2.0 tool that every stinkin Realtor/Real Estate Agent/Anybody in Real Estate should be using, without fail…because once again, the [...]