Category Archives: Listings Syndication

Here is a video response by Fred Glick to the Abbott Realty Group’s decision to pull their listings. This is going to be an ongoing discussion for most of 2012 I would guess, as brokerages and agents around the country decide whether or not listing syndication makes sense for their businesses (I think it does). [via AGBeat]

If you want to know what consumers (aka your clients) think about ARG’s decision to pull their listings (Geek Estate coverage here, here, and here), look no further than the comment thread of this article in UT San Diego. A few comments from buyers/sellers/home owners: Andrew M Why Does Abbott view it as the intellectual property of the real estate company when it’s a series of picture of MY house and details of MY house (which are all publicly available) that I’m trying to sell to … Read More »

[Pre-emption of syndication flack:  I syndicate.  Most brokers do.  Many value the additional exposure in the current situation.  This isn't a blanket condemnation of syndication.  It's merely an analysis of the SEO byproduct of that action.] The real estate industry is buzzing about Edina Realty and ARG pulling their listings from syndicators.  The announcement, one strong view, and a different response. Most of the arguments about syndication are ignoring the elephant in the room. Real estate brokers and syndication sites are battling for SEO. 9 … Read More »

[Note from the Editor: This article was originally posted on SanDiegoCastles.com. I reposted it here because it's relevant to this audience of geeky real estate professionals looking to figure out what to do about listing syndication in 2012. I haven't been able to figure out how to share the same comment thread on both blogs via Disqus - please let me know if you know how to do that] As reported by Inman News (“Premium” content – sorry), Abbott Realty Group (ARG) recently announced that they will … Read More »

Well, here we go again — add one more brokerage, ARG, to the list of brokerages abandoning listing syndication in 2012. Since regular readers already know what I think on this topic given the Edina article I wrote, just head over to Jay’s blog and read his take. It’s spot on. Who’s next?

[Note from the editor: This article is re-posted from Spencerrascoff.com & Spencer's Active Rain blog. Given the recent listing syndication discussion, I thought it would be relevant to the Geek Estate Community] It’s a new year, so what better time to take on a controversial topic: listings syndication. There is a lot of discussion about this in our industry, and I thought it was time to give Zillow’s thoughts on this important topic. My comments below will also be the basis of my speech at this week’s … Read More »

Sorry, I’m slightly confused for the second time in a week. You’ve probably heard the rumblings in the industry for awhile about brokers threatening to stop syndicating their listings. But no one has put their foot in the sand — until now. Edina Realty announced they were going to stop syndicating their listings to top sites like Trulia and Realtor.com. Here is the statement they released: Edina Realty is responding to the changing business models of third party aggregators. Third party aggregators are not brokers and … Read More »

From the Syndication To Real Estate portals PDF paper from Clariety Consulting after showing examples of Trulia, Zillow, and Yahoo! promoting other agents over the listing agent on listing detail pages: Trulia, YAHOO!, Zillow and others would claim that their ad treatments are no different from the standard industry practices of “cooperation and compensation” and IDX display, where someone other than the listing broker works with a buyer and where competing brokers advertise the listing broker’s properties. However, as noted above, closer examination suggests that … Read More »

Shortly after Google announces they will be removing real estate listings from their maps, Zillow and Yahoo Real Estate’s long awaited partnership goes live today. Is this strictly a coincidence? Strategically this is a great move for Zillow, and will effect the real estate industry in several ways. From a real estate agent’s perspective, this expands marketing reach and puts everything into one user interface…saving agents time and allowing them to focus on other tasks. On one of the MLS committees I sit on in Maui, … Read More »

As we head in 2011, I think it’s safe to say listing syndication has been an accepted “best practice” for agents and brokerages alike for a couple years. ListHub is the largest player in the syndication game, but they were purchased by Move (who owns Realtor.com) in Q4 of 2010. I have a question for the brokers and agents reading this who use ListHub to syndicate their listings across the web — do you care that a company now owned by Realtor.com is in control … Read More »