Marketing category archives

When considering obtaining optimal face-time for your listings in classified sites, we commonly think in-terms of selecting values from a drop-down list, a checkbox…number of baths, bedrooms, garage size, lot size, mountain or ocean view, etc…equally true from perspective of (a) adding a listing and (b) conversely when users search.
But there is more for agents/brokers [...]

I recently ran across an excellent online real estate marketing guide, written by the folks at MortgageCalculator.org.
Topics covered include:
Domain NamesKeyword ResearchPay Per Click Search Engine MarketingWeb AnalyticsOn Page OptimizationLink BuildingContent SyndicationBlogging
The guide is well written, in easy to understand non-geek speak. Deeply linked, it offers something for everyone from the new-to-online marketing to the [...]

TubeMogul is a free online video hosting service that provides a single platform for video file uploads to the top video sharing sites. They have some powerful analytics on the details of how videos are being viewed.
With a single upload, your video can be distributed to Youtube, Yahoo, Myspace, AOL, MetaCafe, Google, Rewer, DailyMotion, [...]

Video is the next frontier, or so they say. I have been wracking my brains for a way to utilize video on my Riverside real estate website, but since I am handicapped by not having any listings, I couldn’t do a listing tour.
I decided that since my website emphasis has alway been on the home [...]

I have to agree with my peer at Geek Estate, Larry Lohrman on his perspective yesterday on HD Video. The difference can be simply amazing and the timing of his post is uncanny.
Last Friday, I filmed a few corporate videos in HD that are currently in post-production, going through edits before the final cut.
I’m a [...]

As a still photographer I’ve have difficulty getting into many of the property vids being done for real estate because of all the quality compromises currently necessary with vid. However, when I recently came across this property vid done by Brad Clements of propvid.tv a property vid company in Australia, I was stunned. This by [...]

Gary Vaynerchuk, the famous online video wine aficionado comes to Seattle. There are 2 events that you can catch him at:
- At 2:00 PM on June 28th Gary will be doing a book signing at The Elliott Bay Book Company in downtown Seattle.
- In a special event, Reachd.com is holding a 3 hour [...]

After reading Jay Thompson’s post about Marketing on Twitter, it’s looking like the answer should be “Yes”.

Social Media in Plain English from leelefever on Vimeo.
[via Ubertor Real Estate Blog]

About a month ago, I got tipped by a developer buddy of mine, Stephen Parker about a powerful new platform called GoodBarry. Originally out of Australia, this platform markets itself as providing a complete online business solution to turn your website into an efficient money making machine.
So, I tried it. For about a couple of [...]

Sarah Perez over at ReadWriteWeb has put together a great post for anyone looking for a crash course in social media. Here are the lessons in Social Media U:

Personal branding (a topic I’ve written about before)
Know what web 2.0 is and how to use it
Learn to use YouTube to convey a message (below is a [...]

I’m not sure how many people saw the news that Google Spreadsheets can now be edited by anyone, but the concept of a a wiki-style spreadsheet caught my attention. You now no longer have to “invite” people in order to have them contribute and edit a Google Spreadsheet.
With listing syndication hot on people’s minds of [...]