Photography
« Previous Entries Next Entries »Buildatour.com - Fast, Elegant Do-It-Yourself Tours
Monday, December 17th, 2007Showing off a listing with large (800×600) photos presented with a smooth, elegant Flash interface is an extremely effective. One of the easiest an most inexpensive ways of doing that is with a buildatour.com slide show. Out of hundreds of alternatives for presenting this kind of Flash slide show for a property I think buildatour [...]
Using Top Sub $1000 DSLRs For Real Estate Photography
Monday, December 3rd, 2007What would a good real estate photography setup be if you were purchasing today? CNET currently rates the Nikon D80 and Canon EOS Rebel XT as the top DSLRs under $1,000. Both of these cameras are in the top 5 best selling DSLRs in the US. Top selling is a good data point because popularity [...]
Lighting Alternatives For Real Estate Photography
Monday, November 19th, 2007The real estate marketing photo above was done by Scott Hargis, a San Francisco area real estate photographer that does what looks to most like Architectural Digest level work but shoots entire homes for Realtors in 1.5 hours or less. Scott does this high quality, fast lighting by using multiple light-weight flashes (as in 4 [...]
Large Image Auto Slide Shows - The Evolving Tour of Choice
Sunday, November 4th, 2007The slide show above (Click here or on the image above to view) is an example of the kind of tour I’m seeing more and more in upper-end marketing. This particular example is technically tour and a property site since it has it’s own URL. The important aspect of this kind of slide show tour [...]
Online Photo-Editing is On the Way For Flickr Users
Saturday, October 20th, 2007Michael Arrington at TechCrunch reports that Picnik, the online photo-editing site has signed a deal with Flickr to allow Flickr users to do basic photo-editing.
Picnik is amazingly fast at, sharpening, exposure adjustments, white-balance adjustments and other basic photo adjustments. It will access your photos directly from Flickr, Picasa, photobucket and facebook.
Online photo-editing is still [...]
Adobe Lightroom Makes Life Easier and Faster For Photographers
Thursday, October 18th, 2007In February of 2007 Adobe released Lightroom which has turned out to be a breakthrough in Photo management and editing for photographers. Before Lightroom the photo-editing software of choice was either Photoshop or it’s little brother Photoshop Elements. Photoshop has evolved over the years as a tool for graphic designers and photographic use was an [...]
Photo Manipulation - Where Do You Draw The Line?
Friday, October 5th, 2007These days photo manipulation is making the news all the time. Photo manipulation with Photoshop and other photo editors has become such an issue that Adobe and Cannon have teamed up to create a suite of tools that would allow a photo to be matched with the camera that shot it and detect if the [...]
Photo-editing: One of the Keys to Great Property Photos
Thursday, September 20th, 2007One of the most important factors in creating great property photos is post processing (photo-editing) the images after they come out of the camera.
The image above is by Aaron Leitz who is a professional real estate and architectural photographer that works in the Seattle area. Aaron’s is an example of someone who pays careful attention [...]
Why Do So Few Realtors Use Virtual Tours?
Sunday, September 16th, 2007While browsing through the listings in our office earlier this year I noticed that out of 60 listings that our office had at the time only the listings my wife and I had have virtual tours. This was surprising. So I decided to do some more research in the general area we do most of [...]
The Most Important Marketing Photo of A Home
Monday, September 3rd, 2007The most important photo of a home is the front exterior. The reason is that time and time again the listing agent is required to choose a single photo that is either featured most prominently (as on web sites) or the only photo (as in print media ads where there are only space for one [...]
#1 Real Estate Photo Distraction - Converging Verticals
Tuesday, August 28th, 2007With marketing images you want to do everything you can to focus the viewers attention on your marketing message. Everything that distracts the viewers attention needs to be eliminated. The “message” in the photo above is the backyard and patio of this home. There are a number of things that distract your attention from [...]
Choosing a Camera for Real Estate Photography
Wednesday, August 22nd, 2007When you are choosing a camera to use for real estate photography there are two key considerations:
Does the camera have or can you adapt it to have a wide-angle lens?
Can the camera be used easily with an external flash?
These two factors are so important that almost nothing else matters.
What’s a wide-angle lens?
First of all let’s [...]
