SMM category archives

I agree with Joel that Facebook is kind of a big deal and I wanted to get some feedback from the Geek Estate audience. It’s now a given you should have a Facebook strategy. For the agents and brokers reading this, how are you using Facebook Pages as part of your day to day business? [...]

What the heck is a RainCamp™? Isn’t it really a TechCamp?  Is RainCamp™ anything like REBarCamp?  Maybe you heard this is an event for ActiveRain only?  What makes RainCamp™ different, and why would you want to attend?  Do I have to pay a fee to attend a RainCamp™?  What’s the true value and benefit of [...]

I wanted to congratulate fellow Geek Estate contributor Steve Jagger (and his friend Shane Gibson) for releasing a new book in the Amazon store for $25 — Sociable – “How Social Media is Turning Sales and Marketing Upside-down”
I haven’t read the book, but Steve does know a thing or two about social media, so I [...]

There is a question in Zillow Advice from Kathy Toth that I want to throw out to the tech savvy audience here on Geek Estate:
What closings did you have in 2009 from social media; what sources and how many units. What ROI?
Any feedback for Kathy regarding what ROI you saw from social media in [...]

Here is my Online Reputation Management presentation from #vrebc today if you’re interested. If you have questions regarding managing your online reputation, please leave them in the comments and I’ll do my best to answer them all. Thanks to everyone who attended my session.
RepMgmt-VREBC
It was definitely a new experience doing a presentation to an [...]

Ever since Zillow launched rentals a few weeks ago, I’ve becoming more and more convinced that social media marketing in the rental market is a significant missed opportunity for real estate pros as a means to build a future book of business. It’s a given that the vast majority of renters at some point become [...]

Drew’s post of Matt Dollinger’s video on Web 2.0 paralysis by analysis made me think back to how I have adapted technology and whether it has affected my business in any way over the past year.
My initial foray into social networking definitely consumed more time away from my business than it should have but I [...]

In college, and for a couple of years after (including the first 6 months I worked as a licensed agent,) I was a bartender.  It was a pretty cush job – working ~25 hours/week and meeting interesting people who had to be nice to you in order to get a drink.  During happy hour, you’d [...]

I caught up with Todd Carpenter in Miami at Real Estate barcamp this week.

I’ve spent the last week in San Francisco (I’m still here) at the Inman Real Estate Connect conference. Though it’s been exhausting balancing socializing, meetings, sessions, and somehow trying to keep up with my inbox at the same time — it’s certainly been a fantastic week. To wrap up the conference, Brad Inman asked for [...]

Livestream announced a new video product for Twitter called TwitCam.com.
This is not a “How To” video product for those who like to put together bicycles without instructions! lol~ All you need is a webcam and a twitter account and you can stream live video and chat on Twitter.com

Posts your video description and link to [...]

Have real estate agents missed the boat when it comes to using social media? At what point does it stop being work and just become a hobby?

I do believe that social media marketing (SMM) has a place in the modern sales repertoire, but not at the cost of other more efficient programs. It seems to [...]