SMM category archives

According to Wikipedia: Social search or a social search engine is a type of web search that takes into account the Social Graph of the person initiating the Search Query. When applied to web search thisSocial Graph approach to relevance is in contrast to established algorithmic or machine-based approaches where relevance is determined by analyzing the text of [...]

I’ve now touched on the importance of building trust and the most important factor to keep in mind when building your sphere. With this post (my 3rd and final post on “sphere building”), I wanted to explain HOW I go about networking/sphere building/relationship building on a regular basis. As I said before, networking is a [...]

Okay, I guess I lied yesterday when I said this was a two part post — I’m splitting the topic of “sphere building” into three posts because it’s such a large and important topic. Yesterday, I posted about the importance of building trust as a way to build your sphere. Today, I wanted to take [...]

I always hear people telling agents that “building their sphere” is the most important thing they can do for their business. I certainly agree and often tell agents the same thing myself. Particularly for those in the real estate business, the amount of money you make is often directly related to how large your network [...]

I had the opportunity recently to engage in a fantastic conversation with 3 thought leaders. Their knowledge and experience regarding the impact of technology, the web and social media as it relates to contemporary real estate professionals generated over an hour of thought provoking views and information. Marc Davison – 1000Watt Consulting Jeff Turner – [...]

I agree with Joel that Facebook is kind of a big deal and I wanted to get some feedback from the Geek Estate audience. It’s now a given you should have a Facebook strategy. For the agents and brokers reading this, how are you using Facebook Pages as part of your day to day business? [...]

What the heck is a RainCamp™? Isn’t it really a TechCamp?  Is RainCamp™ anything like REBarCamp?  Maybe you heard this is an event for ActiveRain only?  What makes RainCamp™ different, and why would you want to attend?  Do I have to pay a fee to attend a RainCamp™?  What’s the true value and benefit of [...]

I wanted to congratulate fellow Geek Estate contributor Steve Jagger (and his friend Shane Gibson) for releasing a new book in the Amazon store for $25 — Sociable – “How Social Media is Turning Sales and Marketing Upside-down” I haven’t read the book, but Steve does know a thing or two about social media, so [...]

There is a question in Zillow Advice from Kathy Toth that I want to throw out to the tech savvy audience here on Geek Estate: What closings did you have in 2009 from social media; what sources and how many units. What ROI? Any feedback for Kathy regarding what ROI you saw from social media [...]

Here is my Online Reputation Management presentation from #vrebc today if you’re interested. If you have questions regarding managing your online reputation, please leave them in the comments and I’ll do my best to answer them all. Thanks to everyone who attended my session. RepMgmt-VREBC It was definitely a new experience doing a presentation to [...]

Ever since Zillow launched rentals a few weeks ago, I’ve becoming more and more convinced that social media marketing in the rental market is a significant missed opportunity for real estate pros as a means to build a future book of business. It’s a given that the vast majority of renters at some point become [...]

Drew’s post of Matt Dollinger’s video on Web 2.0 paralysis by analysis made me think back to how I have adapted technology and whether it has affected my business in any way over the past year. My initial foray into social networking definitely consumed more time away from my business than it should have but [...]