Category Archives: SMM

We all need to make money from the activities we spend our time on. Social media is no different. Every so often, there is talk about social media being a waste of time and the ROI not being there since most agents can’t directly attribute transactions back to clients they received from social media. But, make no mistake about it — there are agents and brokers making money from social media. But not in the way that you think. You want to know how agents … Read More »

For real estate agents, helping clients buy and sell homes is arguably more difficult than ever before. Competition is higher and tighter for a smaller number of clients who, understandably, fear the impact of a down real estate market and are reluctant to take the leap to owning a home or buying a new one. For these reasons, finding any leverage to use when building and growing a network is a must. Fortunately, the power of the Internet remains as strong as ever. In fact, … Read More »

Social media is not easy, nor is it free. Time is money..and social media requires a ton of time on a specific platform if you want to see your investment payoff. And that’s precisely why so many fail. Either, A) they don’t put in the time needed to succeed or B) they put in the time, but spread themselves too thin across too many platforms to succeed with any of them. But articles like THIS start to happen once you focus on mastering a specific platform and … Read More »

Social media networking (or social networking, or social media, or a plethora of alternative descriptions) has taken the business world by storm over the past few years. With the advent of Twitter, Facebook, LinkedIn, and a host of other social media applications, tools, and websites, social networking has become a major component of marketing campaigns for a wide variety of businesses, fields, and industries. Real estate is no exception. In fact, some could argue that the unique role of buying and selling real estate is … Read More »

Not another article about Social Objects!!  Who cares if you’re into music, golf or heaven forbid….MOJITOS!! The fact is that social objects are “the fuel of the social web” as Social Media Today puts it. They are the things that people like to share, like and comment on within their networks. A social object can be an announcement, a piece of music, a picture, a compelling video, an idea, a question, a quote… Literally everything can be a social object. As long as it’s in … Read More »

Here’s a question from one of Virtual Results’ clients – Kurt Maier: What is the best way to utilize social media to drive traffic back to your website? Whereas your website is (or should be) great at conversion, but attracting traffic to it is hard. It’s just the opposite with social media – traffic is easy, but conversion is difficult. It’s the challenge everyone wants to figure out — how to drive traffic back to your website using social media so you can convert that traffic to … Read More »

Don’t get me wrong. I like Google+. I really do. A number of real estate professionals are already using it in hopes of getting ahead of the competition. Everyday, there seems to be new articles stating how amazing Google+ is, how it will annihilate Twitter, take out Facebook, etc. But, as with every social media platform you choose to spend your time on, you need to analyze the return on investment before devoting your time to it. With social media, it’s my belief that the … Read More »

My buddy Darin posted a great reminder regarding the importance of taking care of your home turf (aka your backyard) when it comes to sphere building. Go read it. Sphere building is something I’ve spent a lot, and I mean a lot, of time thinking about. Similar to most real estate agents, sphere building is something I spend a lot of time on. Darin is right; the focus of sphere building should be primarily about maintaining existing relationships and allowing your network to grow organically. … Read More »

Social media will NOT radically transform your business in the next 12 months. Or likely the next 24 months. There. I said it. Like anything else in life, success with social media takes time and effort. It shouldn’t be a surprise to anyone that social media is not the silver bullet and it never will be. In every industry, there are always things that are overhyped because marketers need something to talk about. I believe that social media (along with QR Codes) is one of … Read More »

Geek Estate contributor Tony Kawaguchi is running a social media/SEO experiment to give away an iPad. If you want a chance to win a brand new iPad (who DOESN’T?), head over to his blog and get the details. Right now, his Facebook page has 60 fan and his website has 10 likes. I’ll be interested to hear his results at the end of March when his contest ends.