Category Archives: SMM

Facebook, LinkedIn, Twitter, and the rest of the social networking/media gang are no longer a secret to real estate agents across the country. Most are well aware of these tools and generally accept the notion that they can be powerful when leveraged for business. Specifically, nearly all of us have a Facebook profile and dedicate precious work hours to growing our number of friends and fans on a regular basis. Interestingly, a very small fraction of us can actually trace a shred of ROI back … Read More »

In addition to using Twitter and Facebook for branding, direct traffic, and relationship building, you can now add “better SEO” to the list of reasons to use the social platforms. While most in the SEO world have thought links shared on Twitter and Facebook have influenced SEO for quite some time, both Bing and Google finally confirmed that fact publicly. Now that the cats outta the bag on that one, be prepared for even more marketers to come running to the platforms — and more spammers … Read More »

Twitter search is now one of the most widely used search engines on the web.  With more than 1 billion tweets indexed each month, and more than 150 million Twitter members, that’s a lot of timely content and people at your fingertips.  I know you may be thinking, “but real estate is local, none of those people are relevant to my business.”  While the vast majority of Twitter’s user base may not be relevant, there is a small sub-set of users that are highly relevant … Read More »

If you’re struggling to understand how to best start or maximize the return on your social media efforts you’ll want to check out this Webinar on 9/23 at 11 PST. There are a lot of people in the RE landscape selling solutions to social media. Few match the knowledge of Jim Marks. Jim helps people understand that “Building business using social media is not intuitive. That’s why you need a strategy”. It’s free and worth checking out to find out the 5 key steps to … Read More »

It’s proven that social media marketing, if done right, can lead to business — there are plenty of agents around the country that can tell you that. But how do agents find the time for social media amidst their busy days selling real estate? There’s a great question in Zillow Advice I wanted to link to in order to get feedback from the Geek Estate audience –”How much time do you spend on social networking vs. working?” and it was posted by Marsha Mayer in Florida: … Read More »

According to Wikipedia: Social search or a social search engine is a type of web search that takes into account the Social Graph of the person initiating the Search Query. When applied to web search thisSocial Graph approach to relevance is in contrast to established algorithmic or machine-based approaches where relevance is determined by analyzing the text of each document or the link structure of the documents.[1] Search results produced by social search engine give more visibility to content created or touched by users in the Social Graph. Social search … Read More »

I’ve now touched on the importance of building trust and the most important factor to keep in mind when building your sphere. With this post (my 3rd and final post on “sphere building”), I wanted to explain HOW I go about networking/sphere building/relationship building on a regular basis. As I said before, networking is a hobby of mine, but I do have a strategy that I follow to a degree. My strategy does not entail adding as many people as possible to my sphere and … Read More »

Okay, I guess I lied yesterday when I said this was a two part post — I’m splitting the topic of “sphere building” into three posts because it’s such a large and important topic. Yesterday, I posted about the importance of building trust as a way to build your sphere. Today, I wanted to take a moment to give my high level take on what the most important factor of building a large sphere is. As I mentioned when I explained why I use Foursquare, I’m … Read More »

I always hear people telling agents that “building their sphere” is the most important thing they can do for their business. I certainly agree and often tell agents the same thing myself. Particularly for those in the real estate business, the amount of money you make is often directly related to how large your network or sphere is. But the methods many real estate professionals are using to build their sphere just don’t make any sense, particularly their social media efforts. Social media does not … Read More »

I had the opportunity recently to engage in a fantastic conversation with 3 thought leaders. Their knowledge and experience regarding the impact of technology, the web and social media as it relates to contemporary real estate professionals generated over an hour of thought provoking views and information. Marc Davison – 1000Watt Consulting Jeff Turner – Zeek Interactive / Real Estate Shows Bill Lublin – C 21 Advantage Gold / BuzzBuilderz / Social Media Marketing Institute Our discussion takes a look at the past, present and … Read More »