Category Archives: Video

It’s that time of the year when I’m in the giving mood and the Geek Estate Community deserve to get some great relevant content for the Christmas season. Today I’m sharing an example of what I’m doing with video to help strengthen my relationships with my trusted partners.  I’ve picked my top 5 trusted business partners that I already currently pass a decent amount of introductions to and have put together a video about why I like them and that they are MY Guy and you … Read More »

Here’s a question from Tom Lipinski in Lake St Clair: What is the significance (or non-significance) of having a YouTube page/channel? What can YouTube do for me? One response from Chase Thompson on Twitter: @drewmeyers it has driven 100% of my business that hasn’t been referral or past client. Granted social/blogging/teaching has played a role. it all stems from my videos. Here’s a video response from Greg Dallaire in Green Bay. What’s your answer? [disclosure Tom Lipinski and Greg Dallaire are both clients of Virtual Results]

I think it’s safe to say every great real estate agent or broker website needs to have compelling community pages for each community in their entire geographic coverage area. What’s going to differentiate those community pages from everyone else? VIDEOS Here are a few examples of community videos.. Sue Adler – Millburn & Short Hills: Ted Mackel — Lemon Pad in Simi Valley Halstead Property – Tribeca [note: not sure why the embed on this video isn't working, but view the video HERE] If you don’t … Read More »

Here’s a 15 minute video on the topic of real estate video and website strategies from the Keller Williams National Convention. The panel discussion included Carey Sylvester, Kenn Renner, Ben Kinney, and Sue Adler. Kenn, Ben, and Sue are all driving significant business from their web efforts, so certainly a panel worth learning from. [Disclosure: Sue Adler is a client of Virtual Results]

There is a lot to learn from great video marketing. I have another one for you, this one very different from the one linked in the previous sentence. The video was produced by Colliers International, a firm specializing in commercial real estate. What’s the topic of the video? Surprise, surprise — it’s not about them. Instead, it’s about one of their tenants — TrendHunter – which is a very smart strategic decision. The Colliers branding is subtle, but powerful. The message is clear — great companies … Read More »

I agree with Marlow — this is a great example of a real estate marketing video (for 92 Sandhill Road). Are you creating videos for your listings? If so, how do they compare to this? How much are you spending on video?

I just saw this snippet on Facebook from my friend (and a Virtual Results client) Doug Heddings: Uploaded with Skitch! It got my interested. I clicked through. And I watched this virtual tour (from IMAGEination) in its entirety. [Note to Doug - I tried to embed the tour here, but couldn't get the embed script to work] The tour is obviously professionally produced. It includes a nice voiceover explaining the features the penthouse offers and offered amazing views of the entire unit. Doug got me … Read More »

…for great marketing tactics. Watch the short video embedded below, from none other than fellow Geek Estate contributor Jay Thompson. THIS is an example of great creative marketing by an agent or broker without a huge ad budget. What are you doing to generate buzz? And Jay, you just earned yourself a link – sexiest Phoenix realtor.

I was having a discussion today (via comments on a Facebook status) regarding using video in your marketing in 2011, and the topic of “bad” videos came up. Now this isn’t a new concern by any means. Many people avoid using video in fear that having a poorly lit or shaky video will actually hurt their marketing efforts. To this I always say: “What about awful listing photos? Those are posted far too often, but photos are necessary to sell a home.” Now, whether or not … Read More »

This is the first I’ve come across Brett Clements, but WOW. Seriously — is anyone doing video like THIS in the United States?? If not, WHY? From Larry Lohrman at Photography from Real Estate.