Websites category archives

The question constantly being asked by agents within my brokerage is, “how do I use social media websites like Facebook and Twitter for real estate lead generation?”
At a recent Inman conference I had the pleasure of sitting in on a presentation by Bill Tancer of HitWise (check out his book Click). During his talk Bill [...]

We all know the benefits of a killer domain name, but the online real estate market is so crowded and competitive it seems that all the great names are taken.  Instead of just placing a backorder for a domain and hoping, take a look at Mike Davidson’s post: How To Snatch An Expiring Domain.
He thoroughly [...]

I’ve started putting together a few Wordpress tutorials and thought I would share.  This is a fantastic plugin that allows you to show introductory text, and the user can expand the text (on the same page) if they want to read more.  This way, you can keep your listings higher on the page for users [...]

Today’s feature: An interview with Real Estate Webmasters CEO Morgan Carey about the SEO benefits of indexable IDX.  He reveals hard data on the resulting increased traffic, and the ability of individual agents to compete in the elusive quest for search results.
There’s been a lot of chatter about some of the newer listing scrapers [...]

I would love to get some real hard facts from agents that are actually tracking stats with goals through analytics. Not just agents that think one way is better than the other based on their feelings and their comfort level, but real data. Most likely the agent that is not going to call somebody that [...]

I just watched today’s Whiteboard Friday from Rand at SEOMoz and this week’s high level point is that brand power is going to lead to better SEO, and I certainly agree. If you have a stronger brand, you’re more likely to get a link, get re-tweeted, or clicked on in search results. I thought I’d [...]

I looked up from my computer to see HAR president Tracy Stice sifting through an organized mess of papers on his desk.
“So what do you think about RPR (Realtors Property Resource)?” Tracy asks.
“Well that depends if they get property data from MLS’s,” I say. Tracy smiles and I realize he knows something I don’t.

We all know consumers are wondering what’s currently for sale, what their home is worth, and how their local market is doing and that every agent and broker website should have content and functionality to address those consumer desires. But I agree with Eric Stegemann that hyperlocal information should also be on every real estate [...]

Yep, that’s right. Something right out of the Jetsons. Ok, so maybe not something Cogswell could have dreamed up, but if you’re an web analytics junkie like me, you’re going to love this tool from Clicktale for tracking user behavior on your web site.
There are plenty of great tools out there for analytics: Google Analytics, [...]

What the heck is a RainCamp™? Isn’t it really a TechCamp?  Is RainCamp™ anything like REBarCamp?  Maybe you heard this is an event for ActiveRain only?  What makes RainCamp™ different, and why would you want to attend?  Do I have to pay a fee to attend a RainCamp™?  What’s the true value and benefit of [...]

Back on December 23, I wrote an article here on GeekEstate Blog about a Wordpress plugin that Diverse Solutions was developing that would allow IDX listings to be fully indexed by search engines.
Earlier this week, the plugin came out of beta testing and has been released for general availability.
Here is part of the Diverse Solutions [...]

Aloha Tony did a survey in recent post that asked, “What percentage of your closings come from the web leads on your personal site? “.  I was amazed to see the high percentage of net savvy Geek Estate agents in the 0 -25% range. I would assume that most of the people that took the [...]