Search category archives

Today’s feature: An interview with Real Estate Webmasters CEO Morgan Carey about the SEO benefits of indexable IDX.  He reveals hard data on the resulting increased traffic, and the ability of individual agents to compete in the elusive quest for search results.
There’s been a lot of chatter about some of the newer listing scrapers [...]

I looked up from my computer to see HAR president Tracy Stice sifting through an organized mess of papers on his desk.
“So what do you think about RPR (Realtors Property Resource)?” Tracy asks.
“Well that depends if they get property data from MLS’s,” I say. Tracy smiles and I realize he knows something I don’t.

Aloha Tony did a survey in recent post that asked, “What percentage of your closings come from the web leads on your personal site? “.  I was amazed to see the high percentage of net savvy Geek Estate agents in the 0 -25% range. I would assume that most of the people that took the [...]

I thought it would be fun to ask a couple friends that I respect a few questions about Search Engine Marketing / SEO. Both Justin and Bob have been very successful in their real estate markets plus consulting clients in other verticals as well.
Bob Wilson has been a San Diego real estate agent since 1990. [...]

Reflecting back on the past year. I came up with three things that made a huge difference in my business. I would like to share them with you and here what you did in 2009 that made a huge difference.
1. Made the real estate search prominent on the homepage. (By putting the search high on [...]

I first heard this rumor from an agent at NAR last week.  Check out the video below of Matt Cutts of Google talking about how they are seriously considering using site speed as one of the many factors in ranking a site. After listening to the video it does make sense. There’s nothing worse than [...]

In my last post “ Website Design & Usability Make a Huge Difference ” I had mentioned that we could discuss ways to improve conversions by using a good lead manager (CRM).
Once you are able to get a web design that has great usability that has lowered your bounce rate and improved your traffic. Now [...]

Design your site for your users and not your ego. Lets face it, most users landing on a real estate site are most interested in searching for properties not whether you are a GRI, CRS, CRE, ABR, SRES, etc…. I think you get the point.
I re-designed my site back at the end of 2008. The [...]

Google and Twitter has been big news across the blogosphere today… unfortunately it provokes a “meh” response from me. Why? Because a simple plugin for IE or Firefox called WebMynd (that has been around for quite a while) already did this and much much more.

I know this will be as popular with some agents as using a road map or set of questions when following up with a prospect
I have been selling real estate online at a pretty high level for about 6 years now. I have also done a lot of A & B testing with [...]

The more Google relies on authority and trust to rank websites, the more we’re going to see large, well financed sites dominating the SERPs (search engine results pages). Even a brokerage site with solid SEO isn’t going to be able to compete across the entire spectrum of keywords for its market with a site like [...]

Once again, Rob has started an interesting discussion over at Notorious R.O.B. The question being discussed:
In 2015, with companies like Trulia, Zillow, Roost and others really advancing the technology of real estate search, should brokers have their own search site?
What do you think — should brokerages develop their own search technology or outsource it to [...]