SEO category archives

I’m really happy to say that the version 3 beta of the Local Market Explorer WordPress plugin is finally available for everyone to try out. For those who don’t know what Local Market Explorer is, it’s a way to embed local area info from Zillow, Education.com, Walk Score, Yelp, TeachStreet, and Nile Guide directly into [...]

Well, I know it’s been awhile since Google’s May Day update that occurred somewhere between Aug 28 and May 3. But understanding Google’s algorithm changes takes testing, research, and more testing—which takes time. Before I get started, it’s important to understand why the May Day update caused such an uproar in the SEO world. With [...]

Long-tail optimization is the process by which webmasters look for easy to rank for keywords that will send traffic. Usually “long-tail” keywords are multiple words that a googler may search for that have relatively little to no competition from other websites.  A good example of a long tail keyword might be “zillow mortgage marketplace help” [...]

There is a lot of buzz out there about how great it is to get property listings from your IDX on your site indexed. There are some that say it brings a great benefit for SEO and others that think it is more important because of the increased traffic it brings.  I have had the [...]

According to Wikipedia: Social search or a social search engine is a type of web search that takes into account the Social Graph of the person initiating the Search Query. When applied to web search thisSocial Graph approach to relevance is in contrast to established algorithmic or machine-based approaches where relevance is determined by analyzing the text of [...]

If you were one of the people interested in Google using site speed in their rankings. I wanted to let you know that Matt Cutts recently posted more information about how Google is incorporating site speed as one of the over 200 signals they use to determine search rankings.  It is very interesting information and [...]

The question constantly being asked by agents within my brokerage is, “how do I use social media websites like Facebook and Twitter for real estate lead generation?” At a recent Inman conference I had the pleasure of sitting in on a presentation by Bill Tancer of HitWise (check out his book Click). During his talk [...]

I just watched today’s Whiteboard Friday from Rand at SEOMoz and this week’s high level point is that brand power is going to lead to better SEO, and I certainly agree. If you have a stronger brand, you’re more likely to get a link, get re-tweeted, or clicked on in search results. I thought I’d [...]

Yep, that’s right. Something right out of the Jetsons. Ok, so maybe not something Cogswell could have dreamed up, but if you’re an web analytics junkie like me, you’re going to love this tool from Clicktale for tracking user behavior on your web site. There are plenty of great tools out there for analytics: Google [...]

Aloha Tony did a survey in recent post that asked, “What percentage of your closings come from the web leads on your personal site? “.  I was amazed to see the high percentage of net savvy Geek Estate agents in the 0 -25% range. I would assume that most of the people that took the [...]

Every couple years SEOmoz surveys top SEO professionals to get their thoughts on current search engine ranking factors. The result is a document detailing the opinions of leading SEOs on what works and what doesn’t when it comes to search engine optimization. This is a great resource for real estate agents & brokers working on [...]

I thought it would be fun to ask a couple friends that I respect a few questions about Search Engine Marketing / SEO. Both Justin and Bob have been very successful in their real estate markets plus consulting clients in other verticals as well. Bob Wilson has been a San Diego real estate agent since [...]