SEO category archives

The question constantly being asked by agents within my brokerage is, “how do I use social media websites like Facebook and Twitter for real estate lead generation?”
At a recent Inman conference I had the pleasure of sitting in on a presentation by Bill Tancer of HitWise (check out his book Click). During his talk Bill [...]

I just watched today’s Whiteboard Friday from Rand at SEOMoz and this week’s high level point is that brand power is going to lead to better SEO, and I certainly agree. If you have a stronger brand, you’re more likely to get a link, get re-tweeted, or clicked on in search results. I thought I’d [...]

Yep, that’s right. Something right out of the Jetsons. Ok, so maybe not something Cogswell could have dreamed up, but if you’re an web analytics junkie like me, you’re going to love this tool from Clicktale for tracking user behavior on your web site.
There are plenty of great tools out there for analytics: Google Analytics, [...]

Aloha Tony did a survey in recent post that asked, “What percentage of your closings come from the web leads on your personal site? “.  I was amazed to see the high percentage of net savvy Geek Estate agents in the 0 -25% range. I would assume that most of the people that took the [...]

Every couple years SEOmoz surveys top SEO professionals to get their thoughts on current search engine ranking factors. The result is a document detailing the opinions of leading SEOs on what works and what doesn’t when it comes to search engine optimization.
This is a great resource for real estate agents & brokers working on their [...]

I thought it would be fun to ask a couple friends that I respect a few questions about Search Engine Marketing / SEO. Both Justin and Bob have been very successful in their real estate markets plus consulting clients in other verticals as well.
Bob Wilson has been a San Diego real estate agent since 1990. [...]

Ladies and Gents, boys and girls, you are in for a treat. I am feeling particularly magnanimous this holiday season and figure this year I’m going to dish out some incredible ways to build backlinks.
As you all know, Search Engine Optimization, especially when it come to ranking high in the “big 3” – yahoo, msn [...]

At Pubcon Matt Cutts anounced that your site speed may become a search engine ranking factor in 2010.
Makes sense since good websites load quickly…and Google makes it’s money by placing good websites at the top of their search results.
Resources:

Video from Google on site speed
Google’s site speed tool and best practices

Here is an excerpt from my last post…
Web 3.0 – Discussion #1 – “OMG, I Never Thought of That!” (Nov. 20th 09)
I wrote the 1st post (Nov. 2nd 09) “Web 3.0 – A Post Intended to “Define” & “Design”, here on Geek Estate Blog, because I felt it was the best venue to begin an [...]

Microsoft’s Bing search engine has been making some great strides as of late. According to the latest comScore search engine ranking release Bing has posted a greater gain in market share then even the all mighty Google! And with the Microsoft/Yahoo! search engine deal in the works, Bing is poised to take an even larger [...]

I first heard this rumor from an agent at NAR last week.  Check out the video below of Matt Cutts of Google talking about how they are seriously considering using site speed as one of the many factors in ranking a site. After listening to the video it does make sense. There’s nothing worse than [...]

When trying to rank in search engines one of the most important factors is creating valuable content on your website. Content that is useful to your visitors and that people will naturally want to link to. The problem with developing content is that it can be:

Time consuming – if you’re doing it yourself
Expensive – if [...]