Closing Business With A Blog
July 23, 2008
By: Drew Meyers
Author's Website: http://www.zillow.com
Jay Thompson is moderating one of the morning panels at Bloggers Connect. The panelists all certainly know how to use blogging as a client acquisition mechanism, and closing business with those clients:
- Linda Davis, Broker/Owner, Broker/Owner, RE/MAX Realty Group - http://blog.ctrelocation.com/
- Laurie Manny, Realtor, Long Beach Real Estate Home - http://www.longbeachrealestatehome.com/
- Mary Pope-Handy, Realtor, Co-Author, “Get the Best Deal When Selling Your Home In Silicon Valley,” Keller Williams Realty - LiveInLosGatos.com
- Teresa Boardman, Realtor/Broker, Keller Williams Integrity Realty - http://www.stpaulrealestateblog.com/
Linda does not pay attention to the SEO and instead writes purely for her readers. I think writing for your readers is definitely the right way to go, but I think it’s a mistake to not at least think about SEO a little bit. For instance, post titles are extremely important with the search engines and can help your blog rank for certain keywords you are writing about.
According to the panelists, you shouldn’t worry too much about a lack of comments since clients seldom comment on a blog — but they are definitely reading.
Laurie Manning believes that you need to weed through the leads and make sure buyers are pre-approved before spending time with them. Of course, this is dependent on how many leads you are receiving through your blog and your capacity to help everyone.
Teresa uses a ton of photos on her blog (she actually led a group focused on using flickr yesterday at RE Bar Camp), which resonates with her readers. Another thing she does is write about quirky topics, such as architecture styles.
Writers block does happen. If you are having it, post market reports for your local markets. And don’t use jpg’s. Instead, put the report into text so that the search engines understand what the post is about.
One of the funnier lines in the panel was Linda Davis saying, “If you have a crappy business, a blog isn’t going to help.” I agree.
- Stumble it!
- Categories: Blogging
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Comments
8 Comments so far

Dave Blockhus on July 23, 2008 10:40 am
Drew,
What took you so long to get this post up. The panel finished 3 minutes ago. Damm your fast!
Drew Meyers on July 23, 2008 11:41 am
I guess I’m just quick like that
Mary Pope-Handy on July 23, 2008 5:04 pm
Hi Drew,
You have everyone’s blog listed but mine, so let me give you the URL to include, please.
It’s http://www.LiveInLosGatos.com.
Thanks for a nice post,
Mary
Mary Pope-Handy on July 23, 2008 5:05 pm
Darn, I need an “edit” button for my comment! What I meant is that the blog you list under my name is not my main blog. I have about a half dozen blogs, but the main one (which has brought me biz) is LiveInLosGatos.com.
Feel free to delete my comments and just edit the URL….thanks
Drew Meyers on July 24, 2008 12:58 am
I just fixed the link.
Zoomf Blog - UK Property Blog » Blog Archive » Bloggers Connect and Trulia Blogs… on July 24, 2008 2:10 am
[...] Drew Meyers has already written up a great post summarizing what went down at one of the morning panel sessions yesterday, the best gem to come [...]
Riverside Home Source on July 24, 2008 7:20 am
Since Teresa uses Flickr Heavily, did she talk about blogging from Flickr to her blog? I know there’s an option in my Flickr account, but I hadn’t used it yet…
Real Estate Agent Hunting 2.0 | GeekEstate Blog on August 21, 2008 3:37 pm
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