Fantastic Way to Build a Brand – Produce an Online TV Show

True Gotham has built a fantastic brand as a valuable resource for anyone interested in the Manhattan real estate market. Doug Heddings, a Senior Vice President and associate real estate broker at Prudential Douglas Elliman, is the man behind the blog and covers topics ranging from the Lower East Side to Manhattan real estate inefficiencies. When I think of Manhattan real estate blogs, I think of two people — Noah Rosenblatt at UrbanDigs and Doug Heddings (both on the list of most influential bloggers). Today, Doug is pushing the envelope by launching TrueGotham TV as a way to extend the True Gotham brand. He’s partnered with WellcomeMat, who I’ve covered before, to host the online show. The topic he picked for the 1st edition of his show — measuring square footage — is extremely relevant to his Manhattan audience. Further, the range of experts Doug included in the episode adds credibility to his show; from the True Gotham blog post:

In our inaugural episode of TrueGotham Television (TGTV), we explore the methodology of measuring square footage. Jonathan Miller from RadarLogic and Miller Samuel Appraisers, Yungie Hahn from H2 Architects, and Don Meade from Quality Floor Plans join me to share their methods for calculating and their thoughts on square footage inaccuracies.

True Gotham TV Episode One – New-York, NY 10021 – Video

For real estate professionals looking to get exposure, I think a regular online tv show is a superb way to extend your brand, especially if you can cover topics relevant to your market — such as the topic of square footage in a Manhattan market where every foot adds considerable value to a property. So, what are you doing to build your personal brand?