“Framicus Digitalus”

With all of the digital media being used in real estate today, there is one relatively new medium that could invigorate your marketing: the digital picture frame. You know, the things you connect a flash drive filled with family pics into that sits on the fireplace mantle automatically telling the story of your life?

Consider this: You’ve just shot a camera full of properties and neighborhoods on your new Canon SD1000. Back in the office, you upload them to your Flickr account for distribution to all your online marketing sites (blogs, social networks, etc) but you’ve left out two critical showcases – what about your office and what about your properties? Let’s look at the latter first.

Consider a listing where the family has already relocated. Gone are all the furnishings along with all the life that once made this house a home. What if staging is not an option? Well, imagine having one of these digital storyboards nicely positioned on the kitchen counter. Could this little time capsule, this 20-minute exercise in creativity give this otherwise bare house some soul?

Include stills of the home taken during holiday time. Include stills of the neighborhood taken during the block party. More and more digital frames are video-compatible, so go ahead and show your neighborhood spotlight video, too! This is a non-intrusive, completely affordable, going the extra mile way to add an even greater sense of warmth to the buyer’s experience.

Your office: Once the ground zero for real estate transactions. If you still have one and if you still have a reception area, place these digital displays front and center. In fact, put the in the window if your space is located on Main Street America.

Create neighborhood slideshows. Run the neighborhood videos. Highlight homes for sale. Give a visual gift that keeps on giving.

Imagine taking these digital displays to listing presentations to not only present slideshows of what you done in the past but if you were thinking ahead, you could actually load in a flash drive of pictures of the house you are standing in that you took a few days prior as an example of you’ve have already done to start the marketing ball rolling.

The possibilities are endless. These make nice closing gifts of pics you took of the process. Here’s a memento built to last. Today, with tight competition and soft market, a little bit of ingenuity can go a long way.