Gary Vaynerchuk; web video marketing tips for Realtors
June 28, 2008
By: David Gibbons
Author's Website: http://www.zillow.com
This morning, I was fortunate to meet Gary Vaynerchuk, star of WineLibraryTV (and, interestingly, a top-20-to-30-most-followed-person-on-twitter.) Gary is a web video rock-star and his insights on personal branding and Web 2.0 marketing opportunities are seemingly endless. This video is just 3 minutes long; you can imagine how many tips he packed into the hour he spent with us.
Gary publishes WineLibraryTV, Monday to Friday, to an audience of more than 80,000 people and he’s rather convincing when he says that you could do it too! And before you start with “… but Real Estate is LOCAL”, Gary reminded us that so is the retail wine trade. His family’s store is licensed in NJ and couldn’t sell us a bottle of wine yet Gary’s in Seattle on tour to promote his newly published book (101 wines) and I get the feeling that he’s just getting started expanding his brand. Most of all though, Gary’s an incredibly nice guy - and his advice was personally motivating. Thank you, Gary!
And many thanks to Steve and Rodney from Reachd for putting together today’s training and celebrity appearance at Zillow. Rodney Bartlett demystified video-blogging and Steve Jagger put a Flip camera in each of our hands. Now, there’s really no excuse, for me, or for Ardell Della Loggia, not to start publishing some web video. If you’re thinking about getting into web video and looking for inspiration, check out the filming-while-driving antics of BC real estate agent and course attendee today, Ian Watt. Ian’s most popular and controversial post to date is pasted below: Handing out keys to strangers, why would I do that?
A few footnotes on WineLibraryTV:
- WineLibraryTV isn’t edited (for the most part.) Gary works with a camera-man to produce, publish and distribute WineLibraryTV shows but he puts most of his personal effort into social media marketing.
- Gary recommends insists on using Tubemogul for distributing your videos to multiple sites.
- WineLibraryTV took a bet on the (then lesser-known) video player, viddler. Now, Gary consults to the startup and has equity in it. Reminds me of something Lockhart Steele said; “blogging is a great way to make things happen indirectly.”
- Stumble it!
- Categories: Marketing, Video
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Comments
7 Comments so far
Steve Jagger - Reachd Video Training in Seattle on June 29, 2008 12:22 am
Really great session today!! DavidG, nice to see you again. Glad everyone enjoyed the session.
Steve Jagger - Reachd Video Training in Seattle on June 29, 2008 12:03 pm
You can see the interview we shot with Gary the day before the Reachd event at Zillow here - http://www.reachd.com/WorkshopDates.ubr
Enjoy.
Steve Jagger - Reachd Video Training in Seattle on June 29, 2008 12:03 pm
Opps, I mean here - http://www.youtube.com/watch?v=lxlvsia2_Gk
Riverside Real Estate on June 30, 2008 9:12 am
That was a pretty interesting interview. I have a question though, since I just created about 10 short videos about my community in the past month. Having sent them out into the internet void… How do I make sure I’m not just talking to myself? Any solid tips on getting responses to video? I mean, it would be nice to think that people interested in Real estate are going to cruise for information like wine fanatics, but do you think they are the same demographic?
Steve Jagger - Reachd Video Training in Seattle on June 30, 2008 9:50 am
@ Riverside Real Estate -
- add video to http://www.tubemogul.com/
- post video to Facebook
- send out via Twitter
but the real key is to create video that people want to interact with. Be sure to have a closing that asks them to get involved.
Eugene on July 1, 2008 1:07 pm
Steve is right. Deploy to appropriate sites on TubeMogul (AOL, Yahoo, Google, YouTube, search sites etc.), embed an uploaded video to your own site, and spread the word via facebook, twitter, & stumbleupon.
The idea of generating video of the surrounding community is definitely key. Beefing up the buyers with more information around the property can educate them and make yourself stand out as the authority of that neighborhood.
Mike Price on October 30, 2008 12:23 pm
Tubemogul is great for distribution but it’s only one piece of the puzzle when it comes to syndication and distribution of media content.
MP