Google Adds Real Estate Listings to Google Maps
July 6, 2009
By: Drew Meyers
Author's Website: http://youreachmedia.com
There is some big news coming from the Google team in Australia today — real estate listings are now integrated in Google Maps. Previously, you had to navigate to the Housing section of Google Base to find real estate listings on Google. Now, you can browse real estate listings from inside the Google Maps interface. Exposing real estate listings inside Google Maps (which has way more traffic than Google Base) is likely to instantly drive up the number of referrals to their listing partners’ sites. The service was rolled out in Australia first, but I can already see the new real estate search options in a couple US cities I tested (Boston and Seattle).
Here is an example search with a few filters selected in Boston (click for larger version):
Clicking on the more info link of an individual listing brings up a screen that looks like this:
Here is the introductory video:
How does this impact you? If you are an agent or broker and not currently syndicating your listings to Google, you’re certainly missing out on some exposure to home buyers. Here is their FAQ if you have questions about how to get up and running. Sure, buyers may not naturally think to use Google Maps to find real estate listings, but Google is the largest game in town in terms of traffic; I’m sure they can and will figure out plenty of ways to drive more traffic to the real estate search experience now that it’s integrated inside Google Maps.
More coverage:
- Stumble it!
- Categories: Company News & Analysis, Google
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Comments
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John De Souza on July 6, 2009 11:57 am
Drew, I only see it if I search for “real estate” once I am in maps. Otherwise, no listings appear. Are you seeing them appear by just browsing the maps?
Drew Meyers on July 6, 2009 12:01 pm
Nope. From the main interface, you can also click “show search options” (to the right of search maps button) and then there is a “real estate” option in the picklist.
Jeff in Hawaii on July 7, 2009 2:57 pm
It amazing how many property markers they can get on the page.. They must be doing some serious caching and map over lays.
Google maps are definitely fun to play with. Can’t wait to see what is next with their API
vancouveragent on July 21, 2009 12:15 pm
It would be really cool if they could integrate Google Globe – Google Earth with the Real Estate Listings. This way potential buyers that aren't familiar with certain neighborhoods will be guided directly to the plot of land that they want to buy and they can see the town, city, next door neighbor, shops, stores, highways etc.
Just off the top of my head!
jack on May 21, 2010 3:28 am
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jack on May 21, 2010 10:28 am
It's amazing man ! Thanks for sharing up–to-date on this subject! I find it is very informative and very well written one! Keep up on this quality!