open-letter

This is my open letter to Zillow respectfully requesting that you add a way for me to use google analytics in my Zillow profile.  While I have countless reasons for wanting this feature, let me give you a few bullet points:

  • Track effectiveness of activity in discussion forums.  This is the BIG one.  I want to know WHICH discussion forum conversations I am participating in are sending me the leads.  I have gotten over a dozen leads (to date) from Zillow since I started answering questions in the forum but I don’t know where they were from since I’ve posted over 600 times in the forum (to date).
  • See which geographical areas you are appealing to the most.  All the anayltics data can be drilled down to the town level and this would be handy for me to see who is looking for me.
  • See which other external links are bringing traffic back to my Zillow profile.
  • Check which outgoing links on your profile are effective when the site it points to doesn’t support analytics.
  • Find out which keywords in your profile are getting picked up in Google searches.

I know this is technically feasible.  You wouldn’t even need to allow javascript code in Zillow profiles.  Simply add a box to insert your own Google Analytics profile number such as UA-XXXXXXX-XX. Please post some comments people.  They need to hear that I am not the ONLY person who wants this.  ;-)

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  1. Drew Meyers on June 10, 2009 7:35 am

    We hear you Geordy — I can’t commit to anything right now, but I assure you your feedback has reached the powers at Zillow :)

  2. Erin on June 11, 2009 7:22 pm

    I’m curious though…. Isn’t Zillow affiliated with Microsoft?

    If that is true, I don’t see Zillow allowing Google Analytics any time soon.

    I would love to be proven wrong, since I use both!

  3. Geordy Rostad on June 11, 2009 10:42 pm

    Nope, no affiliation with Microsoft. Are you confusing Zillow with Expedia perhaps?

    Glad to hear someone else thinks Analytics on the Zillow profiles would be cool.

  4. Ed Kohler on June 18, 2009 11:50 am

    That’s a great idea. Data drives adoption.

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