Guideline for Effectively Marketing Real Estate Websites

7 Comments so far

1. Kris Berg on June 15, 2008 5:25 pm

   I will be publishing my own guide soon. Topics covered:

   -Write whatever thought happens to be resident in your brain at this moment.
   -Rub Buddha’s belly, think happy thoughts, and pray that “the,” “and,” and “stupid Golden Retriever” are really popular search words/terms this week.
   -Consider moving to Phoenix where the days apparently involve many more than my 24 hours as evidenced by Jay’s ability to write eloquently for 154 blogs, run a lucrative real estate business, and (presumably) sleep on occasion while remaining on the cutting edge and sane.

   When I finally seek my much needed therapy, Jay, I’m sending you the bill!

2. Jay Thompson on June 16, 2008 11:59 am

   “while remaining … sane.”

   That is debatable…

   And really, I need to get more sleep.

3. Rick Belben on June 16, 2008 6:46 pm

   Thanks for the info Jay - You really are everywhere!!

4. Jay Thompson on June 17, 2008 3:56 pm

   You’re quite welcome Rick!

   “You really are everywhere”

   That’s my plan, and I’m sticking to it.

5. Property London on June 26, 2008 7:40 am

   Hi

   Those Topics covered not only real estate sites. Those are main SEO Topics. That is debatable…

6. Paul - SPS Real Estate Marketing on July 1, 2008 9:17 am

   That SEO guide is actually quite good….I recommend the Wordtracker link in there for keyword research. It has helped me out in the past.

7. probate_attorney on August 3, 2008 4:58 pm

   What is Realtor Probate Marketing?

   It’s all about target marketing and timing!

   Realtor probate marketing is about having the “focus of a laser beam” in helping the unique real estates needs of estate executors and professionals. The payoffs are HUGE!

   Tapping into a Trillion Dollar Industry

   Those Realtors who understand and apply their skills in this niche area probate marketing are tapping into a inexhaustible supply of high quality real estate listings. It is estimated that 6 million estates go through the probate (inheritance) process each year.

   With the aging of the “baby boom” generation trillions of dollars in real estate pass through probate and estate settlement process annually, regardless of economic conditions.

   To tap into this probate market Realtors need:

   A comprehensive probate marketing plan & strategy
   An education on probate terms and process
   Leverage (a marketing advantage)
   A commitment to excellence
   Create Realtor Probate Marketing Plan

   Realtors should apply a comprehensive strategy to achieve success with their probate marketing plan. The plan should focus on the specific steps in the process.

   Steps in the Realtor probate marketing plan are;

   probate client identification
   client acquisition
   client development
   Management skills are required to guide the maximum number of high quality probate listings through each step in the probate marketing plan. Hiring a probate marketing coach may be helpful in initiating a plan.

   Client Acquisition - Find a way to identify a fresh batch of probate clients. One option is to search county records to identify estates going through the probate process. Another method is to join a organization that specializes in this area and can market for you. see: Realtor probate marketing specialists. Some probate specialists have access to on line obituaries and other valuable resources.

   Power of the web - Million of estate executors each year use the Internet to get information on probate subjects, advertising on some of these leading sites offers easy entry into this lucrative marketing niche:

   http://www.EsateSettlement.com

   http://www.FreeProbateforms.com

   http://www.SettlingAnEstate.com

   Get an Education in Probate Terms and Process

   The probate process is dominated by attorneys who specialize in estate administration law. Additionally, the laws and and procedures that govern the probate process are state specific. Don’t be intimidate by the process (like your competition is) get educated. To achieve professional acceptance from estate attorneys and accountants the Realtor should fully learn:

   The probate and estate settlement process
   Probate vocabulary and estate settlement terms
   How to access state probate laws
   Probate deadlines and time lines
   Probate fiduciary responsibilities of executors
   Leverage - Cranking up a large volume of leads

   To initiate the process it is critical to think BIG! If you are a Realtor targeting market probate listings then you are leaving 99% of your local competition behind. Since you will achieve a “SPECIALIST” status in the marketplace, you can easily broaden your geographical footprint to service a huge market. Their are probate Realtor specialists that serve entire states and focus on hundred of thousands of potential clients. With this approach, you are leaving the “old ways” of a small fish in small pond behind, forever!

   By building a quality reputation as a real estate probate specialist with probate attorneys, appraisers and other professionals you will be building a referral pipeline that will last a lifetime.

   Commitment to professionalism

   While there may be some minor costs, the greatest “expense” is building your knowledge and experience in the probate process. There are a few professionals who can be of services. The website http://www.Probate-Marketing.com is a consulting firm in this niche industry. It may be advisable to have them “coach” and advise you through the initial implementation of your local probate marketing plan.

   The Pay Off - Breaking away from the pack

   The pay off of success in the Realtor probate industry is huge. The market value of probate real estate hitting the market each day is staggering. Armed with your new found knowledge of the probate process and a well structured marketing plan you will face little to no competition.

   There is no greater target market that offers such precise timing to help attorneys, individuals and executors sell real estate. In addition, the motivated nature of executors to quickly sell real estate provides more sale success in a shorter period of time. The shorter time period in the selling process also provides higher profit margin revenues for agent and the Realtor firm.

   Brian B. French
   CEO, Realtor Probate Marketing Group

   To arrange a 5 minute free consultation with the author call 813 944-3190. Probate Marketing Consulting rates are $100 per hour. Onsite realtor seminars are available for $499 plus expenses.