If you are a real estate agent or broker, answer the following questions:
- Are you knowledgeable about your local community (and potentially other topics completely unrelated)?
- Do you want to be viewed as an expert in your local community?
- Do you love getting featured on TV?
- Do you love getting quoted in the newspaper?
- Do you want to build relationships with reporters?
If the answer to any (or all) of those questions is YES (and it should be if you’re following this blogging strategy) — well, head over to HARO (it stands for Help a Reporter Out) and sign up for their email list. They’ll send you 3 emails a day filled with requests from reporters looking for a source related to stories they are working on right now.
Everyone from CNNMoney to Reuters to BusinessWeek use HARO to find sources, so what are you waiting for? Be the source of the next media opportunity. SIGN UP HERE.
If you want more about HARO, listen to the 3 minute audio file embedded below.
[hat tip to Mike Whitmore at Fresh Consulting]
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