HD Video :: Agree with Larry
June 6, 2008
By: Marc Grayson
Author's Website: http://www.webographers.com
I have to agree with my peer at Geek Estate, Larry Lohrman on his perspective yesterday on HD Video. The difference can be simply amazing and the timing of his post is uncanny.
Last Friday, I filmed a few corporate videos in HD that are currently in post-production, going through edits before the final cut.
I’m a Webographer remember…quality video I put into the hands of a Videographer…premium and high-end photos, I put in the hands of a professional Photographer.
Personally, HD video for clips that have a long shelf life, I.e. Agent Profile, may be something agents consider when approaching a local production company for video objectives.
Practice Sessions :: Low-Def
To the right is an example of video we did to practice being in-front of the camera (Basic DV Camera to practice a bit). This was enjoyable experience, and always interesting to see yourself behind the camera (especially when you think your going to appear a certain way…then looking at the footage you see yourself otherwise).
Real Sessions :: Hi-Def
Upon reading Larry’s post, I had asked a company I’m working with, The Reid Effect here in Phoenix, AZ to give me a screenshot of the footage this morning. To the right is a screenshot of footage caught in hi-def. The technology the company used is HD camera using a Letus Extreme adapter, an adaptor that allows you to use a 35mm lens that gives you a shallow look (blurring the setting behind me…but placing focus on me). All very crisp, clean. Some other examples of this effect utilized by Reid Effect can be found here.
Pros & Cons to HD :: Download Speeds
Concerns Larry mentioned on download speeds of HD film can be assisted in post-production, with asking such a production company for final cut optimized for smaller display size (I.e. 300 width x 187 height) to display on a website.
Where is HD Applicable in Real Estate?
Short answer for Agents/Brokers…I’d say video that would have a longer shelf life, I.e. Agent Profiles, Brokerage Profiles, Community & Neighborhood Videos (where RE Pro does majority of their business); videos where content is considered current for a few years. Personally speaking, longer shelf-life is where I’d outsource to a professional versus considering doing as an in-house, do-it-yourself job.
Anyone interested in seeing the final cut (and even the before clip for comparison)…drop a comment and will ping you when it’s complete.
- Stumble it!
- Categories: Marketing, Video
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Larry Lohrman on June 6, 2008 10:42 am
Oh, good. I’m glad some agrees with me… I was beginning think maybe I was just getting old and cranky.
I think a well done agent profile or project profile like the example I showed can be a stunning marketing tool but the videos that bob up and own through a home with the agent explaining every feature just don’t do it for me.
Drew Meyers on June 6, 2008 11:07 am
I’m really surprised more agents don’t have video profiles. Seems like a no-brainer.
Marc Grayson on June 6, 2008 12:22 pm
I too Drew would engage the “Agent Profile” video. As with my agent website and blog, the additional of the agent profile video would really complete describing “me”, the whole person concept, what I bring to the table as agent, as a person, as a “business”.
TurnHere has produced many a great ones for example purposes.
It would hold so much importance to me, for example, it would be in my signature block as a key component. For example…
Warmest Regards,
John Doe, e-PRO, REW
(555) 444-7777 (ph)
(555) 444-5555 (fx)
Website | Blog | Video
Even though the video may be embedded in a web page on my site, it’s value would be treated as a unique asset (as demonstrated in sig block above)as my with agent website or blog.
Riverside Real Estate on June 7, 2008 5:09 pm
I just started a video campaign myself for my website. It’s a series of 20 second tours of hot Spots across my city. Interesting timing..what’s the production cost of going HD?
An Adventure in Vimeo | GeekEstate Blog on June 9, 2008 8:35 am
[...] is the next frontier, or so they say. I have been wracking my brains for a way to utilize video on my Riverside real estate website, [...]
Marc Grayson on June 14, 2008 11:55 pm
@4 – given your example, production costs would not have greatly increased given use of HD camera (as production company is just toting around a different type of camera…and still does “same” post production work.
Consider you were charge for half-day shoot. Where for that half day you were charged for 2-man crew, teleprompter, lighting, and camera used. I’d assume slight increase in costs for the half-day shoot because of different camera (but work performed during half-day shoot, and hourly rate for post production / editing would be the same.
In short, should be nominal to none if negotiated properly.