By now, you’ve probably figured out my interest in SEO. Anyway, Rand Fishkin of SEOmoz has a great post explaining his thoughts on how Google’s rankings have changed over the past few years.

google-rankings-over-time

I’d highly recommend heading over to read the whole post.

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  • Rand Fishkin review is really great, I agree. However, in the article he doesn't expand much on Trust and Authority that are becoming major factors in ranking.

    I would also recommend watching Rand's video on Trust and Authority (just search google, it's easy to find) from last Firday - plenty of useful thoughts in quite a simple language.

    Regards,
    Andrew
  • That seems to be pretty accurate from what I have seen. The Rand at SEOmoz are pretty sharp, so I would put a fair amount of fair into his estimation. I am glad that I purchased and developed my domain 6 years ago, as it is paying back in traffic now.
  • Jim
    Google is definately serving up better results as they evolve.
  • Thanks Drew! Looks like their putting a lot more weight on trust of domain according to this chart. I wonder how much more weight they are putting on the bounce rate and # page views a site gets since a lot of sites are now using their analytics. That would be interesting to know. I'll have to check out what Rand has to say.
  • I concur, this is a great read.
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