How NOT to Attract Clients — A Lesson for Trannsen Information Technologies

There are no shortage of web design and SEO firms that rely on spamming people to find clients. Here’s a hint — spamming is NOT the way to attract clients, especially if you are a technology company. I’ve received the following e-mail from Don at Trannsen Information Technologies no fewer than 20 times over the past few months (it seems every couple days there’s a new one in my junk mail).

We have not received any reply yet. You are receiving this email because we wish you to use our web design service.

We are web design studio from China. We are specialized in web page design, website development, graphics & multi-media design, flash website design and other relevant services. We pride ourselves with our technical strength, professional vision, unique style, and most of all, our highly devoted professional designers. We are in position to offer website solution, graphics design, e-commerce solution, online promotion and other medium and small business oriented services.

Core offerings

Business website design
Business website redesign
Flash website design
Flash website redesign
Ecommerce website design
Ecommerce website redesign
Company website design
Company catalog design
Company logo design
Graphic design
Google search engine optimization
ERP Solutions

Pls check our website to see portfolio.

Best regards,
Don
Trannsen Information Technologies
Website team
Contact: [removed]

I particularly want to highlight this part of the e-mail:

We have not received any reply yet. You are receiving this email because we wish you to use our web design service.

Really; you don’t say? There is a reason I haven’t responded — I don’t want to use your services. You would think after not responding to 20+ e-mails, that was obvious. Some advice for Trannsen Information Technologies:

1. Spamming is not a good way to attract clients. Rather, it actually hurts your brand by causing things such as this blog post.
2. Focus your time on helping your potential clients by engaging in real conversations already happening on the web about topics your specialize in.
3. Start a blog and help people understand what you offer.
4. Please take me off your mailing list.

Thanks for listening.