There’s a fantastic article over on Search Engine Journal worth reading. The topic? How to Build an Authority Site from Scratch. For those of you who follow this blog closely, you probably noticed the post the other day about how Google’s algorithms have changed over the past few years — and you probably noticed “authority” is the factor that is moving up in terms of importance to ranking well in Google. I’d highly recommend heading over and reading the whole article, especially if you are relatively new to figuring out how to go about optimizing your website for search engines.
[And yes, Twitter is slowly taking the place of my feedreader -- this tip came in via Twitter]
